John Hamilton, Marketing Communications lead at Four Seasons Hotels & Resorts APAC, shared learnings from the group’s efforts to reach Chinese travelers with social CRM on WeChat. Watch the video of his speech.
EVENTS
VIDEO: Learnings from Four Seasons Hotels on Social CRM via WeChat
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Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.
PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.
In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”
The Fondation Cartier pour l’Art Contemparain building in Paris
John Hamilton, Marketing Communications lead at Four Seasons Hotels & Resorts APAC, shared learnings from the group’s efforts to reach Chinese travelers with social CRM on WeChat. Watch the video of his speech.
At the Luxury Society Keynote event which took place in Shanghai on November 25, 2016, John Hamilton, Director of Marketing Communications for the APAC region at Four Seasons Hotels & Resorts, shared with the audience how through trial and error and optimization, the group, in partnership with its agency Digital Luxury Group, is today able to create customized content and track and analyze customer behaviors through WeChat, gaining meaningful data that derives real world results.
Registered Luxury Society members can download the complete PDF presentation:
LS KEYNOTE Chinese Travelers Key Learnings From WeChat CRM John Hamilton Four Seasons
LS KEYNOTE Chinese Travelers Key Learnings From WeChat CRM John Hamilton Four Seasons
Client Development Director, Luxury Society
Elsie Zhang is the client development director of Digital Luxury Group in China
