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The Case for Virtual Influencers

“ Active Influencers are more opinionated than other segments and are more likely to share those opinions ”

“ This affluent segment not only views constant connectivity as essential to their careers, but also as their primary source of entertainment ”

“ When it comes to shopping, Active Influencers believe that top designers make the highest-quality products ”

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“ David Yurmann taps into both the luxury identity of Active Influencers & the general millennial co-creative mindset ”

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Understanding Segments Of Affluent Millennials Part 1: Active Influencers

“ Marketers are facing a major shift and change in practice ”

“ 33% of millennials surveyed said they rely mostly on blogs before they make a purchase ”

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“ Moving to target the millennial set this year, beauty giant Clinique tapped a trio of young bloggers for its latest campaign ”

“ Some retailers are also now leveraging influencers to guide their consumers directly to the check-out ”

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“ People relate to ‘their influencer’ more than they have ever done with any media outlet, media channel or similar ”

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“ ‘Micro-influencers’ are hiding in plain sight and underused by brands ”

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How Luxury Brands Are Leveraging The New Influencers

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Interested in building and sustaining relationships with KOLs?

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Our Pick of 2017 Male Influencers for Luxury Watch Brands


"If an artist already buys into a brand that’s because they respect it, and likewise they want to be respected in the same way." 


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WeChat & Luxury Fashion in 2017


"Ideally it would follow the tradition of brand and model muse relationship," she said. "Brands with a digital muse will most definitely access that digital audience that they need to build awareness.”


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75% of Fashion Brands Actively Use Social Influencers

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Join Luxury Society to have more articles like this delivered directly to your inbox

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The 6 Categories of Influencers Luxury Brands Need to Know

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4 China Marketing Experts: How Can Brands Use Traveling Influencers?

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Leveraging Influencers to Create Conversations Online: Rosewood Hotels and Resorts

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Chinese Celebrities and Influencers Draw in Audiences for Luxury Watch Brands at SIHH 2017

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How to Use New Retail Online-to-Offline Marketing with China Influencers

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From Influencers to Influential Users: Letting Instagram Data Tell the Story

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Chinese Influencers Are Making Watch Fairs Cool Again, Here’s How

Do you need to know how to better engage with relevant influencers?

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How Caran d’Ache’s Influencer Campaign Helped It To Connect To A New Generation

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Social Listening Should be Centerpiece of Luxury Brands’ Social Media Strategies

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Tapping into Influencer Insights for Successful Selling in China

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The Future of Influencer Marketing Is in China

“ Zorpas has also released a self-published book & teaches Luxury Management and Communications ”

“ We have more than 55,000 uniques visitors per month on the blog & more than 120,000 followers on Instagram ”

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“ I believe the watch industry has adopted the digital era at the right time ”

“ We have established a strong following and we now need brands to stand with us along the way, long term ”

Influencer Q&A: The Gentleman Blogger

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[Video] Fireside Interview: Turning A Personal Brand Into A Profitable Business

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Interested in learning more about

Influencers

and how it affects your brand?

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Carl F. Bucherer Strengthens Influencer Relationships in Debut Effort

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Inside the Mind of a Luxury Influencer: An Exclusive Interview with Soraya Bakhtiar

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The Case for Virtual Influencers

Influencers | Social Media

Consumers

Understanding Segments Of Affluent Millennials Part 1: Active Influencers

Influencers | Millennials | UHNW

Digital

How Luxury Brands Are Leveraging The New Influencers

Beauty | Influencers | Millennials | Social Media

Campaigns

Our Pick of 2017 Male Influencers for Luxury Watch Brands

Influencers | Social Media | Watches

Retail

75% of Fashion Brands Actively Use Social Influencers

Beauty | Fashion | Influencers | Reports

Digital

The 6 Categories of Influencers Luxury Brands Need to Know

Influencers | Social Media

Digital

4 China Marketing Experts: How Can Brands Use Traveling Influencers?

China | Hospitality | Influencers | Travel

Campaigns

Leveraging Influencers to Create Conversations Online: Rosewood Hotels and Resorts

Hospitality | Influencers | Travel

Digital

Chinese Celebrities and Influencers Draw in Audiences for Luxury Watch Brands at SIHH 2017

China | Influencers | Watches

Retail

How to Use New Retail Online-to-Offline Marketing with China Influencers

China | Generation Z | Influencers

Digital

From Influencers to Influential Users: Letting Instagram Data Tell the Story

Influencers | Social Media

Events

Chinese Influencers Are Making Watch Fairs Cool Again, Here’s How

China | Influencers | Watches

Campaigns

How Caran d’Ache’s Influencer Campaign Helped It To Connect To A New Generation

Influencers | Social Media | Writing Instruments

Digital

Social Listening Should be Centerpiece of Luxury Brands’ Social Media Strategies

Influencers | Social Media

Digital

Tapping into Influencer Insights for Successful Selling in China

China | Influencers | Social Media

Digital

The Future of Influencer Marketing Is in China

China | Influencers | Search

Campaigns

Influencer Q&A: The Gentleman Blogger

Influencers | Social Media | Watches

Events

[Video] Fireside Interview: Turning A Personal Brand Into A Profitable Business

China | Keynote

Campaigns

Carl F. Bucherer Strengthens Influencer Relationships in Debut Effort

Influencers | Watches

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Inside the Mind of a Luxury Influencer: An Exclusive Interview with Soraya Bakhtiar

Influencers

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