Consumers

Fragrances – the essence of a good brand?

Analysis | Fragrance

Campaigns

The Top 10 Luxury Fragrance and Beauty Campaigns in H1 2017

Beauty | Fragrance | Social Media

Consumers

Scent Beyond Sex: How Luxury Fragrance Marketing Is Changing

Fragrance

Consumers

Niche Perfumes: China’s Growing Appetite for Unusual Fragrances

Beauty | China | Fragrance

Campaigns

Critical Attention on the 'Gucci Guilty' Ad

Fragrance

Campaigns

How Perfume Is Helping Luxury Brands Infiltrate The Beauty Industry

Beauty | Fashion | Fragrance

Campaigns

Luxury Fashion Brands Using Cinema Directors in Video

Arts | Fragrance

Consumers

Luxury Brands Look To Lipstick for Growth

Analysis | Beauty | Fragrance

Leaders

5 Minutes With ... Bernd Beetz, CEO, Coty

Fragrance

Digital

Top 5 Luxury Fashion Videos: August 2015

Fragrance | Social Media

Consumers

The Power of the 21st Century Woman

Analysis | Fragrance | Millennials

Consumers

What the 2014 BrandZ™ Top 100 Means for Luxury

Data | Fragrance

Campaigns

Top 10 Luxury Advertising Campaigns of 2017

Fragrance

Consumers

Girl Meets Boy: Luxury Brands Tap the Male Market

Consumers

The Future of Luxury in the East-West Union

Fragrance

Digital

Top 5 Luxury Fashion Videos: July 2015

Fragrance | Social Media

Campaigns

Can Celebrity Deals Boost Eyewear Brands?

Beauty | Fashion | Fragrance | Influencers

Consumers

The Post-Luxury Consumer

Fragrance | Markets

Consumers

Can Perfume Ever Become a Luxury Again?

Analysis | Arts | Fragrance | Influencers

Leaders

Interview: Caroline Brown, President, Carolina Herrera

Fragrance