Campaigns

Top 10 Luxury Advertising Campaigns of 2017

Fragrance

Digital

WeChat Mini-Programs Revolutionize KOL Sales Campaigns

China | Social Media

Digital

Are Your Campaigns out of Sync with Consumers?

Analysis

Campaigns

10 Luxury Brand WeChat Campaigns for Father’s Day

China | Social Media

Campaigns

5 Interesting Valentine’s Day Campaigns on WeChat

China

Digital

6 Ways Luxury Brands Use WeChat for Marketing Campaigns in China

China | Influencers

Campaigns

The Top 10 Luxury Fragrance and Beauty Campaigns in H1 2017

Beauty | Fragrance | Social Media

Campaigns

The Most Notable Watch and Jewelry Digital Campaigns of 2017

Jewellery | Watches

Campaigns

Experience First: The latest campaigns from Bentley, Rémy Martin, and more

Cars

Digital

Some of the Year's Most Innovative Digital Campaigns, So Far

Analysis | Social Media

Digital

The Most Profitable Marketing Channel: Nick Heys, Emailvision

Data

Digital

Social Listening Should be Centerpiece of Luxury Brands’ Social Media Strategies

Influencers | Social Media

Events

LS Keynote 2017 Speaker Introduction: Elsa Wang, Swarovski

China | Keynote

Consumers

Community, Content and Creativity: Welcome To Luxury’s New Age of Advertising.

Advertising | Consumers | Luxury

Digital

Big Brands Use Douyin to Reach China's Gen Z Consumers

Arts | China | Generation Z | Influencers

Campaigns

Luxury Fashion Brands Using Cinema Directors in Video

Arts | Fragrance

Digital

Social Media Requires a Bespoke Approach

Social Media

Campaigns

Cultural Messaging in China: A Chinese New Year Case Study

China

Retail

What We've Read: What to Expect for 2018's SIHH and Why Kering Let Go of Puma

Analysis | Watches

Retail

Scandal Aside, John Galliano No Longer Fits Dior