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In Chapter 6 of our video series with Bulgari CEO, Jean-Christophe Babin, Luxury Society speaks to the luxury brand chief about e-commerce in the US and Japan and how the brand is performing. Mr. Babin also discusses the brand’s upcoming plan for China and how they approach this unique market.
Recorded in conversation with Luxury Society’s David Sadigh and Genna Meredith in early 2017 in Geneva, Switzerland.
Bulgari CEO, Jean-Christophe Babin speaks about the opportunities and challenges facing the brand in 2017, from how to grow brand desirability to attracting new clients.
In Chapter 2 of our video series with Bulgari CEO, Jean-Christophe Babin, speaks to the luxury brand chief about the importance of being digital in 2017, and its key advantages.
In Chapter 3 of our video series with Bulgari CEO, Jean-Christophe Babin, Luxury Society speaks to the luxury brand chief about how to attract millennials. Mr. Babin stresses the fact that “millennials” range in age from 15 to 35 years old, a period in the life cycle full of significant gift-giving milestone.
Bulgari CEO, Jean-Christophe Babin discusses how to foster and grow engagement with a luxury audience and what the elements needed to succeed are.
The luxury brand chief speaks to Luxury Society about media budgets and the importance of understanding the needs of certain markets, particularly in China, Russia, Brazil, and the US.
Bulgari CEO, Jean-Christophe Babin, discusses the role of e-commerce, especially in key markets such as the US and Japan, and the brand’s upcoming plan for China.
In Chapter 7 with Bulgari’s CEO we hear from him about best practices in terms of digital and social media and the importance of thinking outside the “digital marketer mindset.”
In Chapter 8, Bulgari chief Jean-Christophe Babin speaks about the two main skills brands need to foster internally for success in digital transformation and innovation.
Bulgari CEO, Jean-Christophe Babin, discusses the opportunities luxury brands are currently not leveraging enough and why they could be game changers.
In this complete interview, Bulgari CEO, Jean-Christophe Babin, sits down with Luxury Society to talk about the brand’s digital transformation and key challenges and his vision on topics ranging from e-commerce to millennials to hiring talent.