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Shaping the Future of Luxury

The Leader Interview Series - Jean-Christophe Babin, Bulgari


In Chapter 5 of our video series with Bulgari CEO, Jean-Christophe Babin, Luxury Society speaks to the luxury brand chief about watch brand media budgets and for Bulgari more specifically. Mr. Babin stresses the importance of understanding the needs of certain markets, particularly in China, Russia, Brazil, and the US.

Recorded in conversation with Luxury Society’s David Sadigh and Genna Meredith in early 2017 in Geneva, Switzerland.

The Full series

Chapter 1

The State of Bulgari in 2017

Chapter 2

Digital in 2017

Chapter 3


Chapter 4

Online Engagement

Chapter 5

Media Investment

Chapter 6


Chapter 7

Building a Digital Culture

Chapter 8

Hiring the Right Talent

Chapter 9

Advice to the Industry

Full video

Digital Transformation

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