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Shaping the Future of Luxury

The Leader Interview Series - Jean-Christophe Babin, Bulgari


In Chapter 1 of our video series with Bulgari CEO, Jean-Christophe Babin, Luxury Society speaks to the luxury brand chief about the challenges facing the brand in 2017. Mr. Babin addresses topics such as how to grow brand desirability and attract new clients.

Recorded in conversation with Luxury Society’s David Sadigh and Genna Meredith in early 2017 in Geneva, Switzerland.


The Full series

Chapter 1

The State of Bulgari in 2017

Chapter 2

Digital in 2017

Chapter 3


Chapter 4

Online Engagement

Chapter 5

Media Investment

Chapter 6


Chapter 7

Building a Digital Culture

Chapter 8

Hiring the Right Talent

Chapter 9

Advice to the Industry

Full video

Digital Transformation

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