Action and accountability will be imperative in 2022 and beyond to ensure the Decade of Change begins to stave off the worst impacts of climate change, improve the quality of life and improve the biosphere that we all depend on, says Positive Luxury Co-Founder Diana Verde Nieto in her latest column.
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Diana
CONSUMERS4 min read
Opinion: Everybody Is Still Greenwashing, But That’s Not What ESG Stands For.
Change in 2021 is about entire systems, not siloed policies. While luxury brands are taking steps to address Environmental, Social, and Governance, they should adopt a more systems positive approach to their businesses and look to embed it within their culture, says Positive Luxury Chief Executive Diana Verde Nieto.
CONSUMERS8 min read
Opinion: Climate Action Is An Investment, Not a Cost
There is no miracle drug to solve the climate crises – tangible, deliverable and measurable action is what we need to keep our planet and society healthy. These actions are an investment, not a cost and they bring medium to long term financial returns, says Diana Verde Nieto, Luxury Society Columnist and Positive Luxury Co-Founder.
RETAIL5 min read
Opinion: Why Supporting Sustainability Is Key For The Luxury Industry
LVMH’s latest move to partner with designer Stella McCartney signalled a wider move in the luxury industry to support sustainability and make it aspirational. Brands, both big and small, luxury and mass, will have to follow suit, explains Diana Verde Nieto.
CONSUMERS3 min read
How Luxury Craftsmanship Is Amplifying the Experiential Economy
As luxury consumers increasingly search for unique experiences, brands need to find ways to make their craftsmanship more tangible. This comes down to offering services by appointment, providing sustainable business practices and connecting both online and offline experiences.
CAMPAIGNS4 min read
How Luxury Fashion is Raising Awareness
Luxury consumer preferences are shifting towards brands that support sustainability and have a positive impact on people. This year, Positive Luxury teamed up with Grassroots Soccer and luxury menswear label POAN to raise awareness of HIV prevention.
