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SIHH Insights 2019

Audemars Piguet

“With CODE 11:59 collection, we want to write a new page in the history book of Audemars Piguet.” CEO François-Henry Bennhamias shares his thoughts on the Swiss watchmaker’s biggest launch since the Royal Oak, in an exclusive interview. He also explains how the brand is challenging the retail model.

- Jan. 17, 2019 by

“With CODE 11:59 collection, we want to write a new page in the history book of Audemars Piguet.” CEO François-Henry Bennhamias shares his thoughts on the Swiss watchmaker’s biggest launch since the Royal Oak, in an exclusive interview. He also explains how the brand is challenging the retail model.
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SIHH Insights 2019

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SIHH Insights 2019

Audemars Piguet