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Susanna Nicoletti is a Marketing, Digital and Communication Senior Executive in the fashion and luxury industry with a track record in top global groups and brands.
A Brand Strategist supporting fashion and luxury brands growth thanks to the development of a long lasting strong brand equity.
A Business and Strategy Writer. Explorer of new media frontiers.
Two of the top luxury brands in the world have wildly different brand strategies. The question is: who will prevail?read more
From Gucci to Prada, high-end brands are celebrating all things floral through new design concepts for their headquarters. So what can luxury executives learn from this in terms of brand management?read more
Dior, Vuitton and Gucci were put to the test with regards to their management strategies for their 2018 Cruise Collection shows. Susanna Nicoletti reports on the dos and dont's of luxury brand management.read more
When it comes to luxury brand management, high-end groups could learn a thing or two from the British Monarchy, including the preservation of one's reputation while navigating with the times.read more
Louis Vuitton’s strong identity and DNA derive from the long-term vision implemented in its own evolution. Collaborations with renowned artists help develop rather than distort the brand.read more
Through mindful brand management, high-end brands can build valuable and long-lasting identities within the luxury industry. Susanna Nicoletti reports on how this has been done by Hermès and Kering.read more