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Pauline is a social media specialist at Digital Luxury Group and management marketing graduate from ESADE, where she wrote her master thesis on how luxury brands adapt their business in the digital era.
Despite being conscious about new technologies’ potential to build a meaningful and seamless experience for their consumers, some luxury brands still fail to deliver when it comes to the integration of digital in their business models. DLG’s Pauli...read more
It’s a common misconception that technological innovation is directly counter to a luxury brand’s ethos. But in fact, when we look more closely at five key technology trends, it’s no surprise that luxury brands, particularly those in fashion, are ...read more