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Luxury Society Contributor
Pablo Mauron is the Managing Director at Digital Luxury Group China. Based in Shanghai since 2012, his team successfully manages 360° digital and consulting projects for major luxury brands.
While Christmas is still a largely Western holiday, the Chinese are fast jumping onto the bandwagon and participating enthusiastically in related activities, as Swarovski discovered through the success of its latest Christmas campaign.read more
Today, 92% of luxury brands operate an official account on WeChat, proving that the platform has been adopted en masse in China. Digital Luxury Group took a deep dive into the activities of 25 luxury fashion brands, uncovering how they’ve embraced...read more
Across the globe, the fashion industry is embracing a new dynamic. Between the opening up of once private shows to a larger audience, to the prevalence of live video, to the rise of influencers, and more recently the discussion of “on demand” fash...read more
It is no secret that the popularity of overseas travel is growing in China. All of the indicators, such as the growing number of passports and travel visas issued for Chinese tourists, have been in the green for some time. With a growing demand fo...read more