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Luxury Society Contributor
Oliver Williams was the co-founder of WealthInsight, a leading wealth consultancy that provides intelligence on HNWIs to the wealth, luxury and non-profit sectors. A recognised expert in the field who is frequently interviewed by the world’s press, Oliver advises companies on content marketing to high net worth audiences. Oliver is also a regular contributor to Spears and New Statesman magazines.
Luxury brands are increasingly leveraging music festivals to turn young and affluent attendees into customers, with some going as far as to run their own events and concerts.read more
Today, it is crucial for luxury brands to observe the consumer behaviour of those born between the mid-1990s and the mid-2000s. Studies suggest that Generation Z is increasingly rejecting social media and growing immune to marketing.read more
Consumers are increasingly choosing experiences over products, but as luxury firms continue to amplify these experiences, they could be stretching the limits of their brand.read more
The luxury industry has been showing signs of slowing down for some time. WealthInsight co-founder Oliver Williams looks at how non-luxury brands have been taking advantage of the situation to win-over the High Net Worth Individual.read more