An influencer might be the face of a campaign, a traffic generator, or – at best – a brand ambassador. But, it's rare when a brand takes influencer insights and utilizes them as strategies for selling in China. And that's a shame.

Writing for Luxury Society, Ornella Radtke followed a group of influencers around New York City to discover the inspiration behind two iconic timepieces from the Ralph Lauren Watch & Jewelry company.

China’s new retail ecosystem demands the integration of Chinese influencers and online-to-offline marketing for it to be successful in such a rapidly changing environment.

Influencer marketing continues to thrive in the luxury industry today. Recognising the opportunity it presents, brands are also leveraging on their clout to raise awareness for social causes – especially the topic du jour: Female empowerment.

More than half of luxury and fashion brands expect their influencer marketing budgets to expand over the next year, legitimizing many predictions of the growing popularity of influencers.

A reported 92 percent of consumers trust influencers over celebrity endorsements, according to research by MuseFind. However, within the luxury industry, influencer marketing is still relatively in its infancy. So what is the most important thing ...