Influencers

China’s new retail ecosystem demands the integration of Chinese influencers and online-to-offline marketing for it to be successful in such a rapidly changing environment.

Influencer marketing continues to thrive in the luxury industry today. Recognising the opportunity it presents, brands are also leveraging on their clout to raise awareness for social causes – especially the topic du jour: Female empowerment.

More than half of luxury and fashion brands expect their influencer marketing budgets to expand over the next year, legitimizing many predictions of the growing popularity of influencers.

A reported 92 percent of consumers trust influencers over celebrity endorsements, according to research by MuseFind. However, within the luxury industry, influencer marketing is still relatively in its infancy. So what is the most important thing a luxury brand needs to know about working with these impactful digital voices?

Influencer marketing is fast becoming a widely used marketing strategy, with a reported 84% of marketers planning to run influencer marketing campaigns in 2017. With the term influencer being used more and more, what exactly does it mean for luxury brands? Digital Luxury Group’s Genna Meredith reports on the six categories of influencers luxury brands need to consider.

Kateryna Muravyova, communications lead of the Boghossian jewellery brand, is no stranger to the world of jewellery influencers. Here, she speaks with Katerina Perez, a leading “haute joaillerie” blogger and social media influencer, to uncover the ins and outs of working in this sparkly niche.