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Events
Live Music and Festivals: The New Luxury Events?
Luxury brands are increasingly leveraging music festivals to turn young and affluent attendees into customers, with some going as far as to run their own events and concerts.
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Baselworld’s Importance Weakens as Digital Takes Over
As Baselworld's 2018 edition comes to an end, it is clear that its significance might be shrinking due to the digital uprising.
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SEO Strategy: Why Luxury Brands Should Capitalise on Events
Luxury watch brands should include recurring, international fairs within their SEO strategies in order to reach potential clients. DLG's Benedicte Soteras explains how.
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SIHH Celebrates Signs of Watch Industry’s Recovery
This week marks the start of the Salon International de la Haute Horlogerie (SIHH). The luxury watch industry has seen some positive growth in 2017, and this year, six new prestigious maisons including Hermès are taking part.
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Unboxing the Luxury Consumer of the Future
For this year’s second edition of the INSEAD Global Luxury forum, held on the 10th of November at the Intercontinental Grand Hotel’s Salon Opera, luxury leaders reflected on the theme “The Future Luxury Consumer” and how brands are evolving to bet...
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What Luxury Executives Can Learn from the FHH Forum
On the 7th of November at the International Institute for Management Development (IMD), the Forum de la Haute Horlogerie (FHH) presented this year’s theme, “The Age of Meaning”. For professionals in the luxury watchmaking industry, this event is a...
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3 Ways Luxury Brands Brought Their Values to Life at Baselworld
Baselworld is celebrating its 100th year. The luxury watch & jewelry show is one of the only of its kind that unites the entire industry – from top luxury watch and jewelry brands to independent watchmakers and machine manufacturers. DLG’s Genna ...
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How LVMH Watch Division Reinforced their Visibility during SIHH
This year, in a first for SIHH, the public were able to purchase tickets for the final day of the exhibition, thus opening the brands up to a much wider audience. But if you are a luxury watch brand that does not exhibit at SIHH how do you jump on...
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SIHH 2017: From Virtual Reality Surfing to Snapchat Spectacles; Luxury Brands Embrace Digital To Connect With Fans
The Salon International de la Haute Horlogerie (SIHH), now in its 27th year, was the first luxury event of 2017 and the perfect moment to look at how luxury brands are adopting digital into their communications. Digital Luxury Group’s Genna Meredi...
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Social CRM, Connecting With Luxury Consumers Anywhere
In a time when understanding the global luxury consumer is important but daunting, some brands have taken the challenge and turned to social CRM activities to enhance the luxury customer experience no matter where they are.
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Learnings from China's Biggest E-Commerce Day
Bigger than Black Friday, Single's Day in China is an online shopping event so massive that brands can't ignore its sales impact. Wrestling with brand control, high-end and luxury brands find the way to take part in the fastest growing e-commerce ...
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Agenda: Digital Luxury Keynote, London 2015
Luxury Society invites you to discuss digital with Chopard, Lexus, Kenzo, St. Regis Hotels, Google, Omega, Agent Provocateur, Watch Anish, Jumeirah Hotels & more...
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