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Digital
Why Offline Experiences Matter More Today Than Ever Before
For specialist watch retailers like The Hour Glass, the focus is now on perfecting the offline experience rather than ramping up e-commerce efforts, as Group Managing Director Michael Tay shares.
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Guess to be First Global Brand to Digitise Stores with Alibaba's FashionAI
The duo show off the system's capabilities, such as personalised recommendations based on prior Taobao/Tmall purchases, in a concept store in Hong Kong.
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Big Brands Use Douyin to Reach China's Gen Z Consumers
As Weibo and WeChat become saturated and give users declining organic reach while charging increasingly large sums for advertising, big brands are turning to smaller platforms like Douyin to target China's Gen Z consumers.
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How Luxury Craftsmanship Is Amplifying the Experiential Economy
As luxury consumers increasingly search for unique experiences, brands need to find ways to make their craftsmanship more tangible. This comes down to offering services by appointment, providing sustainable business practices and connecting both o...
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What Blockchain Means for Luxury Brands
More than just a means to ensure cryptocurrency transactions are properly tracked, this technology opens up new possibilities for luxury brands.
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China’s Traditional Gifting Culture Gets a Digital Upgrade
Luxury brands are capitalising on China's peak gift-gifting season by offering consumers the option to digitally send gifts through Chinese platforms such as Tencent's WeChat Mini Programs.
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Digital Luxury: The Strange Case for a Non-Neutral Internet
Luxury brands could benefit from a non-neutral internet in maintaining exclusivity, targeting customers, and advancing digital innovation.
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Disruption: Six Insights to Help Luxury Brands Stay Desirable in 2018
IMD's strategic forum aimed to help luxury brands stand out in 2018. The key insights ranged from partnering with China's internet giant Tencent, to taking Jean-Claude Biver's advice in connecting with millennials.
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Has the Digital Era Changed the Luxury Game for Good?
How the luxury industry will balance the traditional world of exclusivity with the digital world that is available to everyone.
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Hermès Combines Content and Commerce in Streamlined Site
Hermès' new website balances modernity with tradition with the aim to adapt to the digital world by providing a unique online experience for consumers.
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How the Digital World has Changed the In-Store Retail Experience
The key to drive-to-store strategies for luxury brands lies in unifying digital tools with memorable in-store retail experiences. The initiative being for luxury brands to nurture the culture of exclusivity in this industry.
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4 Findings on the Digital Habits of Chinese Consumers that Luxury Brands Need to Know
Chinese consumers are ready to buy everything online. That and a few other key findings came to light in a recent report entitled “Digital Lifestyles in China” by the Consumer Technology Association (CTA). The report offers insights and data about...
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