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Digital
What Blockchain Means for Luxury Brands
More than just a means to ensure cryptocurrency transactions are properly tracked, this technology opens up new possibilities for luxury brands.
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China’s Traditional Gifting Culture Gets a Digital Upgrade
Luxury brands are capitalising on China's peak gift-gifting season by offering consumers the option to digitally send gifts through Chinese platforms such as Tencent's WeChat Mini Programs.
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Digital Luxury: The Strange Case for a Non-Neutral Internet
Luxury brands could benefit from a non-neutral internet in maintaining exclusivity, targeting customers, and advancing digital innovation.
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Disruption: Six Insights to Help Luxury Brands Stay Desirable in 2018
IMD's strategic forum aimed to help luxury brands stand out in 2018. The key insights ranged from partnering with China's internet giant Tencent, to taking Jean-Claude Biver's advice in connecting with millennials.
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Has the Digital Era Changed the Luxury Game for Good?
How the luxury industry will balance the traditional world of exclusivity with the digital world that is available to everyone.
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Hermès Combines Content and Commerce in Streamlined Site
Hermès' new website balances modernity with tradition with the aim to adapt to the digital world by providing a unique online experience for consumers.
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How the Digital World has Changed the In-Store Retail Experience
The key to drive-to-store strategies for luxury brands lies in unifying digital tools with memorable in-store retail experiences. The initiative being for luxury brands to nurture the culture of exclusivity in this industry.
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4 Findings on the Digital Habits of Chinese Consumers that Luxury Brands Need to Know
Chinese consumers are ready to buy everything online. That and a few other key findings came to light in a recent report entitled “Digital Lifestyles in China” by the Consumer Technology Association (CTA). The report offers insights and data about...
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How Digital Democratised Luxury
Luxury today is open to more and more people, with digital having had a huge impact on this change. Piers Schmidt reports on how he believes the luxury industry has become democratised by digital.
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What I've Learned As A Global Digital Manager for 15 Years
Isabelle Hudovernik has served as an international digital manager in the luxury industry for over 15 years. Here she breaks down what the job entails and how the industry can ensure they hire the right people.
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How to Target Luxury Consumers in Three Steps
Over US $33 billion was spent on social media advertising in 2016, and it’s set to get even bigger. DLG’s Social Media Manager Frederic Huber shares three ways the luxury industry can use targeting options to create effective social advertising.
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5 Fundamentals of Successful Digital Luxury Brands
Despite being conscious about new technologies’ potential to build a meaningful and seamless experience for their consumers, some luxury brands still fail to deliver when it comes to the integration of digital in their business models. DLG’s Pauli...
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