Sign in to your Luxury Society account
Digital
4 Findings on the Digital Habits of Chinese Consumers that Luxury Brands Need to Know
Chinese consumers are ready to buy everything online. That and a few other key findings came to light in a recent report entitled “Digital Lifestyles in China” by the Consumer Technology Association (CTA). The report offers insights and data about...
read more
How Digital Democratised Luxury
Luxury today is open to more and more people, with digital having had a huge impact on this change. Piers Schmidt reports on how he believes the luxury industry has become democratised by digital.
read more
What I've Learned As A Global Digital Manager for 15 Years
Isabelle Hudovernik has served as an international digital manager in the luxury industry for over 15 years. Here she breaks down what the job entails and how the industry can ensure they hire the right people.
read more
How to Target Luxury Consumers in Three Steps
Over US $33 billion was spent on social media advertising in 2016, and it’s set to get even bigger. DLG’s Social Media Manager Frederic Huber shares three ways the luxury industry can use targeting options to create effective social advertising.
read more
5 Fundamentals of Successful Digital Luxury Brands
Despite being conscious about new technologies’ potential to build a meaningful and seamless experience for their consumers, some luxury brands still fail to deliver when it comes to the integration of digital in their business models. DLG’s Pauli...
read more
3 Ways Luxury Brands Brought Their Values to Life at Baselworld
Baselworld is celebrating its 100th year. The luxury watch & jewelry show is one of the only of its kind that unites the entire industry – from top luxury watch and jewelry brands to independent watchmakers and machine manufacturers. DLG’s Genna ...
read more
The Video Opportunity for Luxury Brands
Affluent audiences are less likely to share online, which helps us understand why luxury brands get far less traction online than mainstream brands; you are speaking to a group of people that don’t interact as much. Cream UK evaluates how this imp...
read more
Chatbots: 5 Luxury Brand Examples
As consumers become more and more digitally savvy and comfortable interacting with artificial intelligence online, the luxury industry can no longer just observe this situation from afar. Digital Luxury Group’s social media lead, Frédéric Huber, r...
read more
5 Technology Trends Reshaping Luxury in 2017
It’s a common misconception that technological innovation is directly counter to a luxury brand’s ethos. But in fact, when we look more closely at five key technology trends, it’s no surprise that luxury brands, particularly those in fashion, are ...
read more
How IMD Business School Capitalizes on Search Engines to Drive Results
In the world of leading global executive business programs, Lausanne’s IMD is one that stands at the top. The school takes a unique approach to recruiting executive education participants, taking inspiration from the search engine marketing strate...
read more
6 Questions Every Marketer in China is Asking
Digital Luxury Group and Luxury Society hosted the 2nd edition of the Luxury Society Keynote event in Shanghai. Digital Luxury Group’s experts reveal the 6 key questions Chinese marketers were asking.
read more
How LVMH Watch Division Reinforced their Visibility during SIHH
This year, in a first for SIHH, the public were able to purchase tickets for the final day of the exhibition, thus opening the brands up to a much wider audience. But if you are a luxury watch brand that does not exhibit at SIHH how do you jump on...
read more