Luxury brands are increasingly leveraging music festivals to turn young and affluent attendees into customers, with some going as far as to run their own events and concerts.

According to the latest Affluent Insights™ into Asia, women are increasingly becoming self-made millionaires. Agility’s study looks at why it is crucial for brands to understand the changing ways affluent female consumers view and spend their money.

According to the latest Affluent Insights™ into Asia, around 2 out of 5 Asian millennials buy luxury products on their mobile phones. Agility's study delves into the luxury spending and consumption behaviour of these young and affluent consumers.

Consumers are increasingly choosing experiences over products, but as luxury firms continue to amplify these experiences, they could be stretching the limits of their brand.

For luxury and mass brands alike, Chinese translations of their names are not just good to have, but entirely necessary to make inroads within China.

Agility’s study into the changing behaviour of affluent Asia Pacific consumers sheds some light on the growing demand for virtual reality, AI and how China’s female consumer is becoming a driving force.