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Consumers

The Evolving Chinese Shopper Is Reshaping the Global Luxury Landscape

by

Alexander Wei | January 20, 2023

As Chinese luxury market matures, understanding the market and its nuances has become a top priority for luxury brands. KPMG and DLG (Digital Luxury Group)’s newly launched Luxury Redefined paper examines the modern Chinese luxury shopper and key trends reshaping the industry.

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