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Consumers
Why Japan's Luxury Market is Driven by International Tourism
The weakening value of the Japanese yen has boosted the number of tourists on the country's soil, notably from China. This has helped balance out Japan's sluggish economy.
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Experiential Benefit: Luxury Purchases Beyond Product
“Experience” is the buzzword for many luxury marketers today. Major luxury brands, as well as financial brands targeting affluent and High Net Worth consumers are finding new ways to create experiences consumers can encounter that are beyond the p...
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Fashion Brands Moving Toward Direct-to-Consumer Marketing and Commerce
As digital culture and rising costs of production have disrupted the ways fashion houses sell products, more brands have begun to consolidate by marketing directly to consumers, rather than relying on traditional advertising and commerce.
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10 Luxury Brand WeChat Campaigns for Father’s Day
The Western tradition of celebrating your fathers on the third Sunday in June is catching on in China. And, much like Mother’s Day, Father's Day in China has become a way that luxury brands can connect with consumers.
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Affluents Aim to Feel Confident in Their Purchasing Decisions
As luxury continues to struggle to compete with new-wave retail that provides product of equal quality, but at lesser price points, marketers should focus on deep core values to strike a cord with affluent consumers.
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4 Findings on the Digital Habits of Chinese Consumers that Luxury Brands Need to Know
Chinese consumers are ready to buy everything online. That and a few other key findings came to light in a recent report entitled “Digital Lifestyles in China” by the Consumer Technology Association (CTA). The report offers insights and data about...
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The End of Lying: The New Transparency in Luxury & Politics
The wave of populist sentiment across the globe has shown us just how disillusioned and disenfranchised modern consumers are with traditional relationships with authority. What does this trend of transparency mean for luxury brands?
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Shifting Attitudes Toward Material Goods Consumption Sees the “Good Life” Redefined
The United States’ current political and social tensions have opened opportunities for brands that support consumer aspirations of balance, health and connections, causing challenges to arise for traditional luxury players.
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Key Insights For Luxury Brands on Generation Z
While they may not be able to afford luxury goods yet, given the eldest of this Generation Z are barely 22 this year, there are some key psychographic trends that luxury marketers need to understand to anticipate future trends and ensure long term...
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What Luxury Executives are Reading in 2017
From China to technology trends, bloggers to digital transformation, luxury executives are hungry for information to inspire and foster change. Luxury Society’s Editor reveals the most read articles of 2017 so far, and what it means for the industry.
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New EU Data Legislation: What Luxury Brands Need To Know
The introduction of new EU legislation GDPR (General Data Protection Regulation), spells significant challenges in the way we collect and use data. Charlotte Wooding reveals what it means for luxury brands.
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How to Target Luxury Consumers in Three Steps
Over US $33 billion was spent on social media advertising in 2016, and it’s set to get even bigger. DLG’s Social Media Manager Frederic Huber shares three ways the luxury industry can use targeting options to create effective social advertising.
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