EVENTS

What Does The Future Have In Store For The Watch Industry?

by

Luxury Society Team

|

This is the featured image caption
Credit: This is the featured image credit

Ahead of DLG and Launchmetrics’ webinar on ‘The Future of Watches Industry’, we take a look at what to expect from its key speakers Julien Tornare, CEO of Zenith Watches, Alain Zimmermann, Managing Partner of DLG, Pascal O. Ravessoud, Director of External Affairs of Fondation de la Haute Horlogerie and Alison Bringé, Chief Marketing Officer of Launchmetrics on May 11.

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

Ahead of DLG and Launchmetrics’ webinar on ‘The Future of Watches Industry’, we take a look at what to expect from its key speakers Julien Tornare, CEO of Zenith Watches, Alain Zimmermann, Managing Partner of DLG, Pascal O. Ravessoud, Director of External Affairs of Fondation de la Haute Horlogerie and Alison Bringé, Chief Marketing Officer of Launchmetrics on May 11.

Over the past 12 months, luxury watch brands have experienced more change and upheaval to their industry than ever before due to the ongoing issues caused by global COVID-19 pandemic, with a greater need to accelerate digital capabilities and embrace new methods of working to tackle the new challenges of the luxury market’s ever-shifting landscape.

While the beginning of the year offered a hopeful start to the year, the industry is continuing to come to terms with the new and ever-changing luxury landscape and the realisation that in order to survive these changes, it must adapt its strategies to the trends in the market.

DLG and Launchmetrics aim to take a deep dive into the subject, with key speakers Julien Tornare, CEO of Zenith Watches, Alain Zimmermann, Managing Partner of DLG (Digital Luxury Group), Pascal O. Ravessoud, Director of External Affairs of Fondation de la Haute Horlogerie and Alison Bringé, Chief Marketing Officer of Launchmetrics, discussing the wider issues that are facing the luxury market, why brands are taking more ownership of their content and communication and how to reinvent the customer experience.

Please click below to register your interest.

Other topics will include the growing importance of e-commerce in luxury watchmaking and what the future holds for events like watch fairs, and how technology is helping to push these changes forward.

“The watch industry is facing fundamental changes at several levels forcing brands to question themselves and rethink the nature and form of the relationship with their client.” said Alain Zimmermann, managing partner at DLG.

“As a result, brands need to find new ways of communicating with their consumers; from embracing digital capabilities and reshaping their customer experience to finding new channels in which to actively engage their audiences, it has never been more important to look at how challenges faced by many in the industry can be turned into new opportunities for growth.”

To join in and register for this upcoming event, please click here.

Luxury Society Team
Luxury Society Team

Staff, Luxury Society

Luxury Society is the leading resource for luxury professionals across the world. A trusted content resource for industry executives, Luxury Society offers a global perspective on all things luxury with studies and features by in-house experts at DLG (Digital Luxury Group); curated news articles from leading media outlets; as well as in-depth interviews with business leaders. Luxury Society is a division of DLG, an integrated marketing agency that provides a diverse range of digital services for luxury brands.

EVENTS

What Does The Future Have In Store For The Watch Industry?

by

Luxury Society Team

|

This is the featured image caption
Credit : This is the featured image credit

Ahead of DLG and Launchmetrics’ webinar on ‘The Future of Watches Industry’, we take a look at what to expect from its key speakers Julien Tornare, CEO of Zenith Watches, Alain Zimmermann, Managing Partner of DLG, Pascal O. Ravessoud, Director of External Affairs of Fondation de la Haute Horlogerie and Alison Bringé, Chief Marketing Officer of Launchmetrics on May 11.

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

Ahead of DLG and Launchmetrics’ webinar on ‘The Future of Watches Industry’, we take a look at what to expect from its key speakers Julien Tornare, CEO of Zenith Watches, Alain Zimmermann, Managing Partner of DLG, Pascal O. Ravessoud, Director of External Affairs of Fondation de la Haute Horlogerie and Alison Bringé, Chief Marketing Officer of Launchmetrics on May 11.

Over the past 12 months, luxury watch brands have experienced more change and upheaval to their industry than ever before due to the ongoing issues caused by global COVID-19 pandemic, with a greater need to accelerate digital capabilities and embrace new methods of working to tackle the new challenges of the luxury market’s ever-shifting landscape.

While the beginning of the year offered a hopeful start to the year, the industry is continuing to come to terms with the new and ever-changing luxury landscape and the realisation that in order to survive these changes, it must adapt its strategies to the trends in the market.

DLG and Launchmetrics aim to take a deep dive into the subject, with key speakers Julien Tornare, CEO of Zenith Watches, Alain Zimmermann, Managing Partner of DLG (Digital Luxury Group), Pascal O. Ravessoud, Director of External Affairs of Fondation de la Haute Horlogerie and Alison Bringé, Chief Marketing Officer of Launchmetrics, discussing the wider issues that are facing the luxury market, why brands are taking more ownership of their content and communication and how to reinvent the customer experience.

Please click below to register your interest.

Other topics will include the growing importance of e-commerce in luxury watchmaking and what the future holds for events like watch fairs, and how technology is helping to push these changes forward.

“The watch industry is facing fundamental changes at several levels forcing brands to question themselves and rethink the nature and form of the relationship with their client.” said Alain Zimmermann, managing partner at DLG.

“As a result, brands need to find new ways of communicating with their consumers; from embracing digital capabilities and reshaping their customer experience to finding new channels in which to actively engage their audiences, it has never been more important to look at how challenges faced by many in the industry can be turned into new opportunities for growth.”

To join in and register for this upcoming event, please click here.

Luxury Society Team
Luxury Society Team

Staff, Luxury Society

Luxury Society is the leading resource for luxury professionals across the world. A trusted content resource for industry executives, Luxury Society offers a global perspective on all things luxury with studies and features by in-house experts at DLG (Digital Luxury Group); curated news articles from leading media outlets; as well as in-depth interviews with business leaders. Luxury Society is a division of DLG, an integrated marketing agency that provides a diverse range of digital services for luxury brands.

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