With one day to go before the event, Luxury Society reveals the full programme and speaker line-up for its annual Luxury Society Keynote 2020 in Shanghai.
EVENTS
Shanghai Keynote 2020: Full Speaker Line-Up Announced
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Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.
PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.
In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”
The Fondation Cartier pour l’Art Contemparain building in Paris
With one day to go before the event, Luxury Society reveals the full programme and speaker line-up for its annual Luxury Society Keynote 2020 in Shanghai.
Over the past few years, China's digital ecosystem has been developing rapidly, and an increasing number of international brands have been working to build digital capabilities at all levels in the market. While the pandemic’s impact on offline retail might have partly driven digital advancements, it is the ongoing transformation of the entire industry and changes in consumer behaviour that has really helped to move things forward.
As the leading business intelligence resource for luxury professionals, Luxury Society has its finger on the pulse when it comes to trends and developments within the industry – both in China and around the world. This year, the Shanghai edition of its flagship Keynote event will focus on how brands can develop effective digital strategies and win in the Chinese market amidst these changing times.
Titled The New State of Commerce in China, this year's Luxury Society Keynote will be held on November 26, 2020 at The Sukhothai in Shanghai. It will be co-hosted by DLG (Digital Luxury Group), the leading independent digital agency for luxury brands, and one of China’s top e-commerce service providers, Buy Quickly, and bring together top luxury executives and business leaders for a closer look at China’s digital ecosystem.
Today, China's digital landscape has reached a tipping point. The gradual development of the market’s digital infrastructure, coupled with the continuous evolution of online platforms, have paved the way for brands to roll out their digital transformations. But at the same time, new challenges have arisen. Brands need to break away from the traditional understanding of digital and start thinking about building rich media strategies, making use innovative sales channels such as social selling, or even developing social CRM to truly resonate with today’s consumers and accelerate their pace of digitisation.
The Luxury Society Keynote Shanghai 2020 will focus on four main themes: The Convergence of Marketing and Commerce; Scaling Up with E-commerce, Diversifying Sales Channels and Digital Transformation in China. Executives from leading luxury brands such as LVMH, Pandora, GBMax Max Mara Group of Brands and Breitling, as well as industry experts from Tencent, Boston Consulting Group and JINGdigital will be sharing their experience and insights through keynote speeches, panel discussions and in-depth interviews. To discover the full programme and register for the offline event now, click on the link in the banner below.
LS Keynote 2020
Thursday, 26 November
The New State of Commerce in China
The Luxury Society Keynote Shanghai 2020 will also be broadcasted live. For more information and to register for the online event, please visit this website.
Editor, Luxury Society
Before joining Luxury Society, Alexander was a business journalist covering M&A, finance, technology and marketing strategy at Women’s Wear Daily. He contributed articles to Financial Times, T: The New York Times Style Magazine, WSJ. Magazine and other media regularly as well. Alexander is also Research Director at DLG China.
