Adrian Messerli describes how Four Seasons leverages technology to get personal with clients, and create fascinating experiences.

It is essential for brands to have a greater understanding of their target audiences in order to engage them, and recruit them. And with over 60% of consumer touchpoints during the research and discovery phase being digital, brands need to find a way to connect with them online by providing the same personalized experience they do offline.

In his presentation, Regional Vice President and General Manager of Four Seasons Hotel Shanghai Adrian Messerli explains how Four Seasons tackles the challenge of building deeper connections with clients. 

From defining unique service standards and achieving differentiation through people, Adrian Messerli demonstrated how efficiently using client data and reinventing travel experiences can be achieved with today’s digital platforms.

Watch the video for his full presentation. A PDF version of what he shared is also available for download at the link below.

 


About the author

Annick-Ange Logmo

Contributor

Annick-Ange is a French graduate from ESSCA Ecole de Management. After having lived and studied across Europe and Africa, she moved to Shanghai to study China-Europe International Business, as well as Digital Marketing. Her global perspective and her experience in luxury retail allow her to cover topics related to market trends and consumer behavior.