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[Video] LS Keynote 2019: The Four Seasons Approach To Creating Customer Experiences

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Adrian Messerli describes how Four Seasons leverages technology to get personal with clients, and create fascinating experiences.

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

Adrian Messerli describes how Four Seasons leverages technology to get personal with clients, and create fascinating experiences.

It is essential for brands to have a greater understanding of their target audiences in order to engage them, and recruit them. And with over 60% of consumer touchpoints during the research and discovery phase being digital, brands need to find a way to connect with them online by providing the same personalized experience they do offline.

In his presentation, Regional Vice President and General Manager of Four Seasons Hotel Shanghai Adrian Messerli explains how Four Seasons tackles the challenge of building deeper connections with clients.

From defining unique service standards and achieving differentiation through people, Adrian Messerli demonstrated how efficiently using client data and reinventing travel experiences can be achieved with today’s digital platforms.

Watch the video for his full presentation. A PDF version of what he shared is also available for download at the link below.

[LS Keynote 2019] The Four Seasons Approach To Creating Customer Experiences

Annick-Ange Logmo
Annick-Ange Logmo

Contributor

Annick-Ange is a French graduate from ESSCA Ecole de Management. After having lived and studied across Europe and Africa, she moved to Shanghai to study China-Europe International Business, as well as Digital Marketing. Her global perspective and her experience in luxury retail allow her to cover topics related to market trends and consumer behavior.

EVENTS

[Video] LS Keynote 2019: The Four Seasons Approach To Creating Customer Experiences

by

Annick-Ange Logmo

|

This is the featured image caption
Credit : This is the featured image credit

Adrian Messerli describes how Four Seasons leverages technology to get personal with clients, and create fascinating experiences.

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

Adrian Messerli describes how Four Seasons leverages technology to get personal with clients, and create fascinating experiences.

It is essential for brands to have a greater understanding of their target audiences in order to engage them, and recruit them. And with over 60% of consumer touchpoints during the research and discovery phase being digital, brands need to find a way to connect with them online by providing the same personalized experience they do offline.

In his presentation, Regional Vice President and General Manager of Four Seasons Hotel Shanghai Adrian Messerli explains how Four Seasons tackles the challenge of building deeper connections with clients.

From defining unique service standards and achieving differentiation through people, Adrian Messerli demonstrated how efficiently using client data and reinventing travel experiences can be achieved with today’s digital platforms.

Watch the video for his full presentation. A PDF version of what he shared is also available for download at the link below.

[LS Keynote 2019] The Four Seasons Approach To Creating Customer Experiences

Annick-Ange Logmo
Annick-Ange Logmo

Contributor

Annick-Ange is a French graduate from ESSCA Ecole de Management. After having lived and studied across Europe and Africa, she moved to Shanghai to study China-Europe International Business, as well as Digital Marketing. Her global perspective and her experience in luxury retail allow her to cover topics related to market trends and consumer behavior.

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