The Chinese digital landscape has witnessed a rapid development of technologies in recent years. This has transformed the retail space by creating synergy between different channels, where offline stores and online touchpoints complement brand building.
Consumer engagement patterns have changed in tandem, and the pressure is now on for brands to develop seamless omnichannel journeys. Beyond that, customers are becoming increasingly discerning and expect more out of the overall brand experience. How can luxury labels improve and streamline their efforts on both fronts, and where should they start?
The latest edition of Luxury Society’s flagship Keynote series will explore this topic in greater detail. Held in Shanghai on 17 September, the conference will bring together speakers from luxury brands, e-commerce service providers and advanced CRM solutions and offer audiences holistic insights into developing sophisticated omnichannel experiences for consumers in China.
Visit www.luxurysociety.com/keynote to register and find out more about the event. More speakers will be announced in the coming weeks, so watch this space. For other information and ticketing enquiries, please email [email protected] or [email protected]