Digital

Are Luxury Brands Engaging Their WeChat Communities?

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Lydianne Yap | August 09, 2019

DLG (Digital Luxury Group) has just released the first part of the 2019 WeChat Luxury Index, which focuses on the engagement performance of luxury brands on WeChat. Here are some interesting insights we gleaned from the second edition of the report.

Earlier this year, luxury brands feared a slowdown in Chinese spending following the country’s trade war with the US – but these concerns appeared to be unfounded after luxury conglomerate LVMH posted strong first quarter results, reportedly fuelled by Chinese demand. The group’s share price hit a record high earlier in April.