Luxury Society’s selection of news articles that are not to be missed this week.
DIGITAL
What We’ve Read: China’s $112 Billion Luxury Goods Market Is Shifting Online
This is the featured image caption
Credit: This is the featured image credit
Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.
PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.
In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”
The Fondation Cartier pour l’Art Contemparain building in Paris
Luxury Society’s selection of news articles that are not to be missed this week.
1. With White-Glove Service, China's $112 Billion Luxury Goods Market Is Shifting Online
Shoppers from China accounted for one-third of global spending on luxury items last year, and Chinese luxury consumption will nearly double to about 1.2 trillion yuan ($175 billion) by 2025 from 770 billion yuan ($111.856 billion) last year, consultancy McKinsey & Co. estimated in a report published April 26.
Read this on Fortune.
2. Deeper KOL Collaborations Help Brands Stand out in a Sea of Noise
Brands naturally have a fear of taking risks, so when they collaborate with influencers, the majority of them tend to stick to the same tried and true formats like having them make sponsored posts or attend offline events.
Read this on Jing Daily.
3. Can Pop-Up Fashion Stores Reinvent Luxury Retail?
Louis Vuitton. Gucci. Harrods. What do the French luxury label, the Kering-owned fashion behemoth and the heritage retailer have in common? Pop-ups.
Read this on Forbes.
4. LVMH Touts Blockchain, Artificial Intelligence at VivaTechnology
LVMH has seen the future of fashion, and it is artificial intelligence.
Read this on Business of Fashion.
5. Chanel links fragrances and fashion in evocative campaign
French fashion label Chanel is introducing a new film series meant to better connect its fragrance collection to the house’s couture identity.
Read this on Luxury Daily.
Cover image credit: Unsplash.
Writer at Luxury Society
Before joining the editorial team at Luxury Society, Meaghan was based out of New York City writing for CBS New York and NBC Universal. A Washington-D.C. native, Meaghan also wrote for Washington Life Magazine while studying journalism at university. After moving to Switzerland in 2016, she went on to contribute to Metropolitan Magazine and CBS affiliates before joining the LS team.
