Luxury Society’s selection of news articles that are not to be missed this week.
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What We’ve Read: How Luxury Brands are Celebrating the Year of the Pig
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Credit: This is the featured image credit
Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.
PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.
In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”
The Fondation Cartier pour l’Art Contemparain building in Paris
Luxury Society’s selection of news articles that are not to be missed this week.
1. How Luxury Brands Are Celebrating Lunar New Year 2019, The Year Of The Pig
Luxury brands are all on board for Lunar New Year. Though not as widespread and celebrated in Western cultures, it does rank high in China—a market where consumers still pay full price for expensive wares.
Read this on Forbes.
2. 7 Year of the Pig luxury watches you would want to flaunt this Lunar New Year
Designs of Vacheron Constantin, Panerai, Piaget, Jaquet Droz, Chopard and Breguet, some with diamond-encrusted bezels, depict the 12th Chinese zodiac animal
Read this on South China Morning Post.
3. 7 Questions for The Luxury Institute’s CEO on the State of Market in 2019
The global luxury market is entering a year of uncertainty and turbulence. With an outsized focus on China — the world’s second-largest economy as well as the key driving force for luxury consumption — the country’s economic health and consumer appetite will be crucial to the development of luxury business in 2019.
Read this on Jing Daily.
4. LVMH Eases Fears of a Luxury Slowdown in China
Chinese consumers may not be snapping up iPhones, but LVMH sees no let-up in shoppers’ thirst for luxury goods.
Read this on Bloomberg.
5. Paris Aims to Be ‘Sustainable Capital of Fashion’ by 2024
“Paris Good Fashion,” an initiative supported by the office of Paris mayor Anne Hidalgo, made its debut at the Institut Français de la Mode on Monday.
Read this on WWD.
Cover image credit: Gucci
Writer at Luxury Society
Cléa Emery is writer at Luxury Society. Based in Geneva, Cléa was previously part of the Digital Marketing team of Solar Impulse. She now contributes to managing the Luxury Society platform. Cléa is also Marketing & Communication specialist at DLG, the parent company of Luxury Society.
