Luxury Society’s selection of news articles that are not to be missed this week.
EVENTS
What We’ve Read: Chanel Sets Sights on Luxury Watchmaking
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Credit: This is the featured image credit
Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.
PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.
In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”
The Fondation Cartier pour l’Art Contemparain building in Paris
Luxury Society’s selection of news articles that are not to be missed this week.
1. Chanel Sets Sights on Luxury Watchmaking
The luxury house is strengthening its position in the sector with recent investments in timepiece parts makers including small Swiss firm Kenissi.
Read this on The Business of Fashion.
2. Luxury travelers want more than ever before, and hotels are borrowing a tactic used by Netflix and Amazon to keep up
As the demand for luxury shifts away from goods and increasingly toward experiences, customers don't just want any experience: They want personalized experiences that are either inherently unique or specifically tailored to them.
Read this on Business Insider.
3. New Private Luxury Jewelry Show To Be Held In Geneva
When it comes to luxury goods, Geneva is known for watches and for nearly 30 years January is when the global watch trade fair, Salon International de la Haute Horlogerie (SIHH), is held (although that will change next year). However, this month will also mark the beginning of a new private jewelry fair in the Swiss city.
Read this on Forbes.
4. How are luxury brands refining their WeChat advertising strategies?
Experts reveal what the future holds as big companies put more emphasis on China and seek a greater understanding of local consumers’ behaviour.
Read this on South China Morning Post.
5. How luxury brands rely on accessories to drive revenue, attract new customers and retain existing ones
Vetements is primarily known for its daring runway shows and avant-garde apparel offerings, but in the past few days, the brand has dedicated at least four Instagram posts to promoting a different product: a phone case.
Read this on Glossy.
Cover image credit: Chanel
Writer at Luxury Society
Cléa Emery is writer at Luxury Society. Based in Geneva, Cléa was previously part of the Digital Marketing team of Solar Impulse. She now contributes to managing the Luxury Society platform. Cléa is also Marketing & Communication specialist at DLG, the parent company of Luxury Society.
