Luxury Society’s selection of news articles that are not to be missed this week.

 

1. Chanel Sets Sights on Luxury Watchmaking

The luxury house is strengthening its position in the sector with recent investments in timepiece parts makers including small Swiss firm Kenissi.

 

Read this on The Business of Fashion.

 

2. Luxury travelers want more than ever before, and hotels are borrowing a tactic used by Netflix and Amazon to keep up

As the demand for luxury shifts away from goods and increasingly toward experiences, customers don't just want any experience: They want personalized experiences that are either inherently unique or specifically tailored to them.

 

Read this on Business Insider.

 

3. New Private Luxury Jewelry Show To Be Held In Geneva

When it comes to luxury goods, Geneva is known for watches and for nearly 30 years January is when the global watch trade fair, Salon International de la Haute Horlogerie (SIHH), is held (although that will change next year). However, this month will also mark the beginning of a new private jewelry fair in the Swiss city.

 

Read this on Forbes.

 

4. How are luxury brands refining their WeChat advertising strategies?

Experts reveal what the future holds as big companies put more emphasis on China and seek a greater understanding of local consumers’ behaviour.

 

Read this on South China Morning Post

 

5. How luxury brands rely on accessories to drive revenue, attract new customers and retain existing ones

Vetements is primarily known for its daring runway shows and avant-garde apparel offerings, but in the past few days, the brand has dedicated at least four Instagram posts to promoting a different product: a phone case. 

 

Read this on Glossy

 

Cover image credit: Chanel

 


About the author

Cléa Emery

Writer at Luxury Society

Cléa Emery is writer at Luxury Society. Based in Geneva, Cléa was previously part of the Digital Marketing team of Solar Impulse. She now contributes to managing the Luxury Society platform. Cléa is also Marketing & Communication specialist at DLG, the parent company of Luxury Society.