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What We’ve Read: LVMH’s Digital Transformation Is A €40 Billion Success

by

Meaghan Corzine

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This is the featured image caption
Credit: This is the featured image credit

Luxury Society’s selection of news articles that are not to be missed this week.

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

Luxury Society’s selection of news articles that are not to be missed this week.

1. LVMH's digital transformation is a €40bn success. Meet the former Apple exec in charge

Ian Rogers, the first ever chief digital officer of the LVMH group, on why he hates the word "digital" and his very tricky job: matching the luxury online customer journey with the pampered, indulgent experience IRL.

Read this on Wired.

2. Farfetch Poised To Top $1 Billion In Gross Merchandise Value This Year

Online luxury fashion marketplace Farfetch is poised to see the gross merchandise value of the goods bought on its platform surge well past $1 billion for the first time this year.

Read this on Forbes.

3. China's stay-at-home shoppers propel luxury sales

Luxury brands will increasingly have to court Chinese shoppers on their home turf, as local purchases soar among a clientele who are forecast to generate nearly half the industry’s sales by 2025, a study showed on Thursday.

Read this on Reuters.

4. Ralph Lauren CEO: Brands must sell a lifestyle, values

Heritage brands must do more than focus on the quality of their products, but instead keep in mind the customer foremost to create valuable experiences.

Read this on Luxury Daily.

5. This $3.9 Million Patek Philippe Just Became Sotheby’s Most Expensive Watch of 2018

Sotheby’s reference 2499 “Asprey” perpetual chronograph took the crown at the Geneva watch auctions.

Read this on Robb Report.

Cover image credit: Hublot/Facebook

Meaghan Corzine
Meaghan Corzine

Writer at Luxury Society

Before joining the editorial team at Luxury Society, Meaghan was based out of New York City writing for CBS New York and NBC Universal. A Washington-D.C. native, Meaghan also wrote for Washington Life Magazine while studying journalism at university. After moving to Switzerland in 2016, she went on to contribute to Metropolitan Magazine and CBS affiliates before joining the LS team.

RETAIL

What We’ve Read: LVMH’s Digital Transformation Is A €40 Billion Success

by

Meaghan Corzine

|

This is the featured image caption
Credit : This is the featured image credit

Luxury Society’s selection of news articles that are not to be missed this week.

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

Luxury Society’s selection of news articles that are not to be missed this week.

1. LVMH's digital transformation is a €40bn success. Meet the former Apple exec in charge

Ian Rogers, the first ever chief digital officer of the LVMH group, on why he hates the word "digital" and his very tricky job: matching the luxury online customer journey with the pampered, indulgent experience IRL.

Read this on Wired.

2. Farfetch Poised To Top $1 Billion In Gross Merchandise Value This Year

Online luxury fashion marketplace Farfetch is poised to see the gross merchandise value of the goods bought on its platform surge well past $1 billion for the first time this year.

Read this on Forbes.

3. China's stay-at-home shoppers propel luxury sales

Luxury brands will increasingly have to court Chinese shoppers on their home turf, as local purchases soar among a clientele who are forecast to generate nearly half the industry’s sales by 2025, a study showed on Thursday.

Read this on Reuters.

4. Ralph Lauren CEO: Brands must sell a lifestyle, values

Heritage brands must do more than focus on the quality of their products, but instead keep in mind the customer foremost to create valuable experiences.

Read this on Luxury Daily.

5. This $3.9 Million Patek Philippe Just Became Sotheby’s Most Expensive Watch of 2018

Sotheby’s reference 2499 “Asprey” perpetual chronograph took the crown at the Geneva watch auctions.

Read this on Robb Report.

Cover image credit: Hublot/Facebook

Meaghan Corzine
Meaghan Corzine

Writer at Luxury Society

Before joining the editorial team at Luxury Society, Meaghan was based out of New York City writing for CBS New York and NBC Universal. A Washington-D.C. native, Meaghan also wrote for Washington Life Magazine while studying journalism at university. After moving to Switzerland in 2016, she went on to contribute to Metropolitan Magazine and CBS affiliates before joining the LS team.

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