Now in its 14th edition, the Luxury Society Keynote delves into this year’s hottest topic: New Retail.
EVENTS
Save The Date: Luxury Society Keynote 2018
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Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.
PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.
In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”
The Fondation Cartier pour l’Art Contemparain building in Paris
Now in its 14th edition, the Luxury Society Keynote delves into this year’s hottest topic: New Retail.
New Retail has become the focal point of many reports, studies, conferences of late. But what does it really encompass? Not to be confused with Digital Retail, the concept of New Retail goes beyond that of improving the consumer shopping experience with the use of new technologies.
A term famously first coined by Alibaba’s Jack Ma, New Retail is often (and incompletely) defined as an approach to commerce that brings together the online and offline worlds seamlessly. While an omnichannel strategy is part of New Retail, there is more to this term than just that. According to the original description of the phrase by the Chinese e-commerce giant, the concept should also take into consideration the optimising of operational efficiency, which will in turn transform a company’s entire value chain.
It is with this in mind that Luxury Society is exploring this concept in across different facets at its upcoming Keynote. Held on Wednesday, 28 November, New Retail: The Stores of Tomorrow will examine this topic across various touch points ranging from e-commerce platforms and payment solutions to case studies of exemplary omnichannel approaches taken by luxury brands.
A full speaker line-up and confirmed programme will be announced soon, so watch this space. For more details about the event and early bird tickets, please visit www.luxurysociety.com/keynote. We can also be reached at [email protected] for all other enquiries.
We hope to see you there!
Editor, China, Luxury Society
Previously based in Singapore at luxury lifestyle publication Prestige, Lydianne now creates China-related content across a broad range of topics. Experienced in dealing with both brands and consumers in the luxury industry, Lydianne is also Marketing & Communications Director at DLG China.
