After four successful editions in Shanghai, the Luxury Society Keynote is once again back in one of the world’s largest cities for its annual event. Taking place tomorrow at the Four Seasons Hotel Shanghai, over 120 luxury executives will gather for an afternoon of mutual learning and sharing about the most important step forward for brands today: New Retail.
The event will bring together speakers from platforms like Tmall and WeChat Pay, as well as delegates from brands including Chopard, Vacheron Constantin, BMW, Montblanc, Bottega Veneta, Celine, Swarovski and Chanel – just to name a few. If you haven’t been following our weekly updates, here is a full list of what to expect at the conference tomorrow:
Part I: Platform First
With e-commerce sales in China hitting a high of $1.53 trillion this year, it is the world’s largest market for e-commerce by far. Comprising a myriad of online retailers, marketplaces and aggregators, the landscape is highly complex – and constantly in flux. How can brands develop an effective multi-channel retail strategy that takes advantage of the strengths and weaknesses of the various players?
China E-commerce: When To Start, Where To Go
Speaker: Pablo Mauron, Partner & Managing Director China, DLG (Digital Luxury Group);
How Tmall Helps Foreign Brands Enter China
Speaker: Qian Yi, Global Business Development and Key Account Director, Tmall Global
Part II: It’s All About the Money
As the global leader in mobile payments, China saw over $15.4 trillion worth of mobile payment transactions made on its shores in 2017. This is nearly 40 times the amount processed in the US. Beyond simply facilitating monetary exchanges, mobile payment platforms have since developed advanced ecosystems and environments that complement the experience. How can brands maximise benefits from these innovative methods?
Augmenting the Luxury Shopping Experience with WeChat
Speaker: Larry Lu, Director of Operations, WeChat Pay, Tencent
Part III: The Millennial Effect
Panel Discussion #1: What do Millennials Want?
A recent study by Deloitte revealed that millennials and Generation Z will collectively account for more than 40 percent of the luxury goods market by 2025. Naturally, luxury brands are adapting their marketing strategies to the tastes and preferences of this consumer group. But are they getting it right?
Moderator: Tiffany Ap, Beijing Bureau Chief, WWD
Panellists: Kidk Xiao, Editor-in-Chief, YOHO!; 赵墨MO, Founder and Designer, MYGE; Bryant Chou, CEO, Vice China
Panel Discussion #2: The Social Commerce Model
The convergence of social media and e-commerce is increasingly prevalent, especially in China. While the number of influencer-operated WeChat shops grew by 68% in 2018, the overall survival rate stands at a low 40%. How do the successful ones do it?
Moderator: Doris Wu, Contributor, Luxury Society
Panellists: Melilim Fu, 傅沛 Melilim Fu; Zola Zhang, 原来是西门大嫂 (sisterinlaw); Fay Li, 大脑门 (BigForehead)
Part IV: Taking it Offline
While luxury e-commerce is gaining traction across the globe, 22 percent of personal luxury goods purchases still take place purely offline. Physical stores may no longer be pulling in as much revenue as before, but they are no less relevant. Besides catering to the breed of consumer that still buys offline, they also serve as environments for online customers to truly experience a brand. How should brands develop their offline spaces to meet the needs of both consumer groups?
Optimising the Consumer O2O Journey
Speaker: Kai Hong, Chairman and Partner, JINGdigital
Part V: Mind Over Matter
While well thought out marketing strategies and seamless consumer journeys contribute significantly to a brand’s conversion rates, the key to truly driving purchase intentions lies in the mind. How can brands hack the human brain – the most powerful supercomputer in the world?
Consumer Psychology: Creating Luxury Experiences
Speaker: Francis Srun, Founder, Retail Performance and Author of Luxury Selling
With less than 10 seats left, what are you waiting for?
Click here to register or find out more about the Luxury Society Keynote 2018. Limited to 120 seats only.
We can also be reached at [email protected] for all other enquiries.
*Pablo Mauron is also Partner and Managing Director China of DLG (Digital Luxury Group), the agency arm of Luxury Society.