Luxury Society’s selection of news articles that are not to be missed this week.

1. These Are Millennials' Favorite Luxury Brands

Gucci and Louis Vuitton are millennials’ favorite brands, according to the survey and social-media data analyzed by UBS.


Read this on Fortune.


2. Why small Chinese cities are the future of global luxury goods consumption

More than half of all luxury consumers in China live outside the top 15 cities, and they are young and well educated, report finds.


Read this on SCMP.


3. LVMH Watch Brands to Attend Baselworld 2019

The outgoing head of its watch division admitted the world's biggest trade show needs to make changes in 2020 and bring prices down for exhibiting brands.


Read this on Business of Fashion


4. Lacoste Appoints Louise Trotter as Creative Director

Ace news at Lacoste, which today named Louise Trotter as its new creative director, making the Brit the first woman to umpire the French sportswear institution in its 85-year history.


Read this on Vogue.


5. WeChat Has More Users Than China’s Entire Internet—But What’s Next?

Social commerce sales via revenue sharing are growing at a 33 percent quarterly rate.


Read this on Jing Daily.


Cover image credit: Pexels.

About the author

Meaghan Corzine

Writer at Luxury Society

Before joining the editorial team at Luxury Society, Meaghan was based out of New York City writing for CBS New York and NBC Universal. A Washington-D.C. native, Meaghan also wrote for Washington Life Magazine while studying journalism at university. After moving to Switzerland in 2016, she went on to contribute to Metropolitan Magazine and CBS affiliates before joining the LS team.