Luxury Society’s selection of news articles that are not to be missed this week.
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What We’ve Read: Understanding the Rise of The Microbrands
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Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.
PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.
In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”
The Fondation Cartier pour l’Art Contemparain building in Paris
Luxury Society’s selection of news articles that are not to be missed this week.
1.) Understanding The Rise Of The Microbrands
Has the the small, enthusiast-driven brand become a snake eating its own tail?
Read this on Hodinkee.
2.) Supper Clubs & Art: Luxury Retail Now Comes With A Side of Experience
Consulting firm McKinsey recently shed light on why online retail businesses like Matches are so keen to tap into “the age of experience”
Read this on Forbes.
3.) Cartier becomes permanent part of Net-A-Porter, Mr Porter
Online retailers Net-A-Porter and Mr Porter are expanding their high-end timepiece through the launch of a permanent partnership with watchmaker Cartier.
Read this on Luxury Daily.
4.) In China, the Sneaker Boom Finds A Platform
Luxury footwear brands have good reason to fear the sneaker boom, but a new report shows that it’s not too late for fashion houses to capture their slice of the market with designs geared at younger, style-savvy consumers in China.
Read this on Jing Daily.
5.) JD Turns to Google, Walmart to Build Global E-Commerce Empire
Richard Liu built an e-commerce giant in China by tapping into the nation’s appetite for technology.
Read this on Bloomberg.
Writer at Luxury Society
Before joining the editorial team at Luxury Society, Meaghan was based out of New York City writing for CBS New York and NBC Universal. A Washington-D.C. native, Meaghan also wrote for Washington Life Magazine while studying journalism at university. After moving to Switzerland in 2016, she went on to contribute to Metropolitan Magazine and CBS affiliates before joining the LS team.
