What We've Read: Welcome to China’s KOL Clone Factories


Meaghan Corzine | July 06, 2018

Luxury Society’s selection of news articles that are not to be missed this week.

1. Welcome to China’s KOL Clone Factories

They are admired by millions of young fans for their looks, style and seeming authenticity, but behind the scenes, many of China’s digital influencers are the product of opaque incubators.

Read this on Business of Fashion

2. Luxury’s Chess Masters Prepare for a New Game

A series of strategic shifts in the boardrooms and back rooms of the world’s biggest luxury groups — LVMH, Kering and Richemont — has been underway in recent months.

Read this on The New York Times.

3. Prada Revives Archive Prints For MyTheresa Tie-Up

For its second collaboration with Munich-based e-tailer, Prada has revisited some of its most recognisable prints. 

Read this on Vogue.

4. Genderless Makeup Brand Jecca Is L'Oréal's Latest Startup Squeeze

Makeup has no gender. That’s according to Jessica Blacker, the British founder of rising unisex makeup startup Jecca.

Read this on Forbes

5. Richemont Retools For A Changing 21st Century Marketplace

How the giant watch group is dealing with e-commerce, the grey market, a wholesale watch slump, the pre-owned watch boom, and more.

Read this on Hodinkee

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Cover image credt: Free Photos CC/Pexels