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What We’ve Read: For Swiss Watches, America Is Back

by

Meaghan Corzine

|

This is the featured image caption
Credit: This is the featured image credit

Luxury Society’s selection of news articles that are not to be missed this week.

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

Luxury Society’s selection of news articles that are not to be missed this week.

1.) For Swiss Watches, America Is Back

U.S. retail sales of Swiss luxury watches jumped by double digits in the first half of 2018, according to the NPD market research group.

Read this on Hodinkee.

2.) The China Report: Innovation in Luxury

China is the beating heart of the global luxury market. Most luxury marketers have their eyes and ears tuned to the likes and evolving tastes of Chinese customers buying luxury goods and services domestically and overseas.

Read this on Luxury Daily.

3.) Prada to Host Second ‘Shaping a Future’ Conference

The event will be held on Nov. 20 at Milan's Fondazione Prada and explore the impact of digitalization on business and sustainability.

Read this on WWD.

4.) Is Inclusivity the New Exclusivity? Gucci Certainly Thinks So

The Italian luxury megabrand attributes its phenomenal success to a bold paradigm shift from exclusivity to inclusivity, but Gucci is much less sticky than inclusive brands like Apple.

Read this on Business of Fashion.

5.) Corum’s Mini Bubble Makes Its Debut

The Swiss watch manufacture’s iconic Bubble receives a mini upgrade.

Read more on Prestige.

Cover image credit: Omega

Meaghan Corzine
Meaghan Corzine

Writer at Luxury Society

Before joining the editorial team at Luxury Society, Meaghan was based out of New York City writing for CBS New York and NBC Universal. A Washington-D.C. native, Meaghan also wrote for Washington Life Magazine while studying journalism at university. After moving to Switzerland in 2016, she went on to contribute to Metropolitan Magazine and CBS affiliates before joining the LS team.

RETAIL

What We’ve Read: For Swiss Watches, America Is Back

by

Meaghan Corzine

|

This is the featured image caption
Credit : This is the featured image credit

Luxury Society’s selection of news articles that are not to be missed this week.

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

Luxury Society’s selection of news articles that are not to be missed this week.

1.) For Swiss Watches, America Is Back

U.S. retail sales of Swiss luxury watches jumped by double digits in the first half of 2018, according to the NPD market research group.

Read this on Hodinkee.

2.) The China Report: Innovation in Luxury

China is the beating heart of the global luxury market. Most luxury marketers have their eyes and ears tuned to the likes and evolving tastes of Chinese customers buying luxury goods and services domestically and overseas.

Read this on Luxury Daily.

3.) Prada to Host Second ‘Shaping a Future’ Conference

The event will be held on Nov. 20 at Milan's Fondazione Prada and explore the impact of digitalization on business and sustainability.

Read this on WWD.

4.) Is Inclusivity the New Exclusivity? Gucci Certainly Thinks So

The Italian luxury megabrand attributes its phenomenal success to a bold paradigm shift from exclusivity to inclusivity, but Gucci is much less sticky than inclusive brands like Apple.

Read this on Business of Fashion.

5.) Corum’s Mini Bubble Makes Its Debut

The Swiss watch manufacture’s iconic Bubble receives a mini upgrade.

Read more on Prestige.

Cover image credit: Omega

Meaghan Corzine
Meaghan Corzine

Writer at Luxury Society

Before joining the editorial team at Luxury Society, Meaghan was based out of New York City writing for CBS New York and NBC Universal. A Washington-D.C. native, Meaghan also wrote for Washington Life Magazine while studying journalism at university. After moving to Switzerland in 2016, she went on to contribute to Metropolitan Magazine and CBS affiliates before joining the LS team.

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