Maintaining Brand Authenticity


Dino Auciello | July 19, 2018

Luxury Brand Strategist Susanna Nicoletti discusses the importance of maintaining brand DNA in the fast-paced world of fashion.

In a world of ever-changing trends, top luxury brands like Louis Vuitton and Dolce & Gabbana must focus on maintaining their brands rather than a total rebirth. Susanna Nicoletti, a brand strategist among some of the world’s top luxury groups, discusses long-term strategy, brand DNA, leadership and more. 

Fashion | Millennials | Video