What We’ve Read: How Brands Are Tackling the Rise of Luxury Robots


Camille Lake | June 18, 2018

Luxury Society’s selection of news articles that are not to be missed this week.

1. Luxury Goods Makers Confront Rise of the Robot

Response by European groups to robot revolution is as varied as their runway styles.

Read this on Financial Times

2. How IWC, the Dark Horse of Swiss Watches, Plans to Take On Rolex

Currently ranked seventh place in terms of sales among high-end Swiss watchmakers, IWC is betting its bold approach can help it reach the top. 

Read this on WIRED

Join Luxury Society to have more articles like this delivered directly to your inbox

3. Bottega Veneta Names Daniel Lee as Creative Director

The Italian luxury house has hired the relatively unknown British director of ready-to-wear design at Céline to its creative helm as part of its ongoing turnaround effort.

Read this on NYTimes

4. LVMH Targets Growing Jewellery Sales with Online Boost

They are the biggest global generation — and their choices ​​are upending business​ from the US to China.

Read this on Reuters

Cover image credit: Gucci. Image: Gucci ArtLab in Florence.