What We've Read: How De Beers is Targeting Millennials with Lab-made Diamonds


Camille Lake | June 01, 2018

Luxury Society's selection of news articles that are not to be missed this week.

1. De Beers to Sell Diamonds Made in a Lab

De Beers, which almost single-handedly created the allure of diamonds as rare, expensive and the symbol of eternal love, now wants to sell you some party jewelry that is anything but.

Read this on Bloomberg

2. China in Depth: Luxury Brands Vie to Keep Up With Chinese Consumers

Chinese consumer spending is back on track, but consumers are getting younger, more mobile and digitally savvy.

Read this on WWD

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3. Transfiguring the Familiar at Gucci

Alessandro Michele, with his peerless ability to animate pop cultural antiquity, mounted another extraordinary interpretation of Gucciland.

Read this on Business of Fashion

4. Swiss Watch Rebound Masks Online Challenges

Despite recent sales growth, pressure is rising for brands to build a strong web presence. 

Read this on Financial Times

5. Van Cleef & Arpels Affirms Its Position As A Luxury Brand, and Retains Value at Auction

While most luxury watch brands have been introducing pared-down, vintage-inspired designs at new entry level price points for the past year, Van Cleef & Arpels continues to occupy the top end of the market with high jewelry watches. 

Read this on Forbes

Cover image credit: De Beers

Analysis | Jewellery | Millennials