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What We’ve Read: How De Beers is Targeting Millennials with Lab-made Diamonds

by

Camille Lake

|

This is the featured image caption
Credit: This is the featured image credit

Luxury Society’s selection of news articles that are not to be missed this week.

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

Luxury Society’s selection of news articles that are not to be missed this week.

1. De Beers to Sell Diamonds Made in a Lab

De Beers, which almost single-handedly created the allure of diamonds as rare, expensive and the symbol of eternal love, now wants to sell you some party jewelry that is anything but.

Read this on Bloomberg.

2. China in Depth: Luxury Brands Vie to Keep Up With Chinese Consumers

Chinese consumer spending is back on track, but consumers are getting younger, more mobile and digitally savvy.

Read this on WWD.

Join Luxury Society to have more articles like this delivered directly to your inbox

3. Transfiguring the Familiar at Gucci

Alessandro Michele, with his peerless ability to animate pop cultural antiquity, mounted another extraordinary interpretation of Gucciland.

Read this on Business of Fashion.

4. Swiss Watch Rebound Masks Online Challenges

Despite recent sales growth, pressure is rising for brands to build a strong web presence.

Read this on Financial Times.

5. Van Cleef & Arpels Affirms Its Position As A Luxury Brand, and Retains Value at Auction

While most luxury watch brands have been introducing pared-down, vintage-inspired designs at new entry level price points for the past year, Van Cleef & Arpels continues to occupy the top end of the market with high jewelry watches.

Read this on Forbes.

Cover image credit: De Beers

Camille Lake

Writer, Luxury Society

Before joining the editorial team at Luxury Society, Camille worked with a South African magazine, The Month, as well as a Swiss digital publication, Luxuria Lifestyle. She then went on to join the team at a leading business publication in Geneva, Bilan Magazine.

RETAIL

What We’ve Read: How De Beers is Targeting Millennials with Lab-made Diamonds

by

Camille Lake

|

This is the featured image caption
Credit : This is the featured image credit

Luxury Society’s selection of news articles that are not to be missed this week.

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

Luxury Society’s selection of news articles that are not to be missed this week.

1. De Beers to Sell Diamonds Made in a Lab

De Beers, which almost single-handedly created the allure of diamonds as rare, expensive and the symbol of eternal love, now wants to sell you some party jewelry that is anything but.

Read this on Bloomberg.

2. China in Depth: Luxury Brands Vie to Keep Up With Chinese Consumers

Chinese consumer spending is back on track, but consumers are getting younger, more mobile and digitally savvy.

Read this on WWD.

Join Luxury Society to have more articles like this delivered directly to your inbox

3. Transfiguring the Familiar at Gucci

Alessandro Michele, with his peerless ability to animate pop cultural antiquity, mounted another extraordinary interpretation of Gucciland.

Read this on Business of Fashion.

4. Swiss Watch Rebound Masks Online Challenges

Despite recent sales growth, pressure is rising for brands to build a strong web presence.

Read this on Financial Times.

5. Van Cleef & Arpels Affirms Its Position As A Luxury Brand, and Retains Value at Auction

While most luxury watch brands have been introducing pared-down, vintage-inspired designs at new entry level price points for the past year, Van Cleef & Arpels continues to occupy the top end of the market with high jewelry watches.

Read this on Forbes.

Cover image credit: De Beers

Camille Lake

Writer, Luxury Society

Before joining the editorial team at Luxury Society, Camille worked with a South African magazine, The Month, as well as a Swiss digital publication, Luxuria Lifestyle. She then went on to join the team at a leading business publication in Geneva, Bilan Magazine.

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