What We've Read: Richemont Group Introduces Baume, its New Watch Brand


Camille Lake | May 18, 2018

Luxury Society's selection of news articles that are not to be missed this week.

1. Baume, A New Watch Brand Focused On Customization And Sustainability From The Richemont Group

The latest marque hopes to bring watchmaking to a different audience.

Read this on Hodinkee

2. The State of Luxury Digital Advertising, in Five Charts 

Luxury brands have been particularly reticent to wade into digital advertising. Now they are slowly coming around, thanks in part to a push in digital marketing in the hospitality and lifestyle category.

Read this on Glossy

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3. Burberry’s New Strategy Takes Shape

Chief executive Marco Gobbetti revealed early indicators of how Burberry’s new strategy is taking shape, as sales growth continues to lag behind competitors.

Read this on Business of Fashion

4. How Dolce & Gabbana Defines a New Idea in Millennial Luxury

Shortly after viewing the Dolce & Gabbana spring/summer 2018 menswear fashion show in Milan, a new style epiphany came to mind.

Read this on Forbes

Cover image credit: Baume

Analysis | Watches