What We've Read: How Luxury Brands are Engaging Younger Consumers


Camille Lake | April 27, 2018

Luxury Society's selection of news articles that are not to be missed this week.

1. How Luxury Brands Remain Relevant To Millennials And Gen Z

With disruptive startups and direct-to-consumer distribution popping up everywhere, are luxury brands the thing of the past? Branding and marketing expert Olga Pancenko, COO and VP of marketing for PERRIN PARIS doesn’t think so.

Read this on Forbes

2. Gucci Fuels Booming Sales at Luxury Firm Kering

Booming sales growth at French luxury group Kering got even faster in the first quarter, sending its shares to record highs, as red-hot demand for its Gucci clothing and handbags was joined by other labels such as Balenciaga.

Read this on NYTimes

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3. Blockchain, Internet of Things and AI: What the Newest Luxury Startup Accelerators are Investing In

Helping to foster new industry startups is a way for retailers and conglomerates to lend their support and cash to companies they think will prove lucrative and beneficial down the line. 

Read this on Glossy

4. Frederique Constant CEO Peter Stas On The Apple Watch Threat 

"The Swiss watch industry could be heading for trouble," the smartwatch-savvy CEO of the Frederique Constant Group says. He explains why.

Read this on Hodinkee

5. Fendi Launches Exclusive Capsule Collection with Net-a-Porter

Fendi is the latest luxury brand to reintroduce its heritage monogram with an exclusive capsule collection in collaboration with Net-a-Porter.

Read this on Independent.

Cover image credit: Gucci