What We've Read: What to Expect at Baselworld 2018 and How the Influencer Economy is Evolving


Camille Lake | March 16, 2018

Luxury Society's selection of news articles that are not to be missed this week.

1. Will Baselworld Continue to Exist?

Wei Koh tells it like it is, about the world's largest watch fair and its ailing state: Baselworld 2018. 

Read this on Revolution

2. The Brand-Influencer Power Struggle

In a multi-billion-dollar influencer economy, bartering for gifts and front-row seats has given way to paid projects, but who really has the power?

Read this on Business of Fashion.  

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3. The Fashion Contribution That Shaped Hubert De Givenchy's Legacy

The founder of the Givenchy label leaves behind a legacy of Parisian glamour and elegance spanning decades — and a friendship that helped lead to the practice of using celebrities as brand ambassadors.

Read this on Forbes

4. Is Time Running Out for the Swiss Watch Industry?

With sales flagging, Switzerland’s watchmakers need to raise the interest of a generation that has no need for traditional timepieces. An unlikely 68-year-old executive is leading the way.

Read this on The Wall Street Journal

Cover image credit: Baselworld 

Analysis | Influencers | Watches