What We’ve Read: TAG Heuer Teams Up with Aston Martin while Streetwear Pervades Luxury Fashion


Camille Lake | March 09, 2018

Luxury Society's selection of news articles that are not to be missed this week.

1. TAG Heuer And Aston Martin Introduce New Partnership With Two Watches At Geneva Motor Show

The Geneva Motor Show often becomes the showplace for partnerships between watchmakers and carmakers, and this year TAG Heuer is on with new partner Aston Martin.

Read this on Forbes

2. Can Luxury Win Over the Smartphone Generation? 

Brands respond to the pressure to stay fresh.

Read this on Financial Times.  

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3. How Streetwear Infiltrated Luxury Fashion 

While luxury brands have always gained inspiration from underground, subculture and streetwear style, for the first time, these designers and brands are getting a seat at the table.

Read this on Glossy

4. The Watches They Wore To The 90th Academy Awards

Here are the watches we noticed on the wrists of celebrities in Los Angeles for the show.

Read this on Hodinkee

5. Chinese Consumers Spent $146 Billion Over Spring Festival

As China ushered in the Year of the Dog with a flurry of spending, who were the biggest winners and losers? 

Read this on Business of Fashion

Cover image credit: Aston Martin