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What We’ve Read: TAG Heuer Teams Up with Aston Martin while Streetwear Pervades Luxury Fashion

by

Camille Lake

|

This is the featured image caption
Credit: This is the featured image credit

Luxury Society’s selection of news articles that are not to be missed this week.

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

Luxury Society’s selection of news articles that are not to be missed this week.

1. TAG Heuer And Aston Martin Introduce New Partnership With Two Watches At Geneva Motor Show

The Geneva Motor Show often becomes the showplace for partnerships between watchmakers and carmakers, and this year TAG Heuer is on with new partner Aston Martin.

Read this on Forbes.

2. Can Luxury Win Over the Smartphone Generation?

Brands respond to the pressure to stay fresh.

Read this on Financial Times.

Join Luxury Society to have more articles like this delivered directly to your inbox

3. How Streetwear Infiltrated Luxury Fashion

While luxury brands have always gained inspiration from underground, subculture and streetwear style, for the first time, these designers and brands are getting a seat at the table.

Read this on Glossy.

4. The Watches They Wore To The 90th Academy Awards

Here are the watches we noticed on the wrists of celebrities in Los Angeles for the show.

Read this on Hodinkee.

5. Chinese Consumers Spent $146 Billion Over Spring Festival

As China ushered in the Year of the Dog with a flurry of spending, who were the biggest winners and losers?

Read this on Business of Fashion.

Cover image credit: Aston Martin

Camille Lake

Writer, Luxury Society

Before joining the editorial team at Luxury Society, Camille worked with a South African magazine, The Month, as well as a Swiss digital publication, Luxuria Lifestyle. She then went on to join the team at a leading business publication in Geneva, Bilan Magazine.

CAMPAIGNS

What We’ve Read: TAG Heuer Teams Up with Aston Martin while Streetwear Pervades Luxury Fashion

by

Camille Lake

|

This is the featured image caption
Credit : This is the featured image credit

Luxury Society’s selection of news articles that are not to be missed this week.

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

Luxury Society’s selection of news articles that are not to be missed this week.

1. TAG Heuer And Aston Martin Introduce New Partnership With Two Watches At Geneva Motor Show

The Geneva Motor Show often becomes the showplace for partnerships between watchmakers and carmakers, and this year TAG Heuer is on with new partner Aston Martin.

Read this on Forbes.

2. Can Luxury Win Over the Smartphone Generation?

Brands respond to the pressure to stay fresh.

Read this on Financial Times.

Join Luxury Society to have more articles like this delivered directly to your inbox

3. How Streetwear Infiltrated Luxury Fashion

While luxury brands have always gained inspiration from underground, subculture and streetwear style, for the first time, these designers and brands are getting a seat at the table.

Read this on Glossy.

4. The Watches They Wore To The 90th Academy Awards

Here are the watches we noticed on the wrists of celebrities in Los Angeles for the show.

Read this on Hodinkee.

5. Chinese Consumers Spent $146 Billion Over Spring Festival

As China ushered in the Year of the Dog with a flurry of spending, who were the biggest winners and losers?

Read this on Business of Fashion.

Cover image credit: Aston Martin

Camille Lake

Writer, Luxury Society

Before joining the editorial team at Luxury Society, Camille worked with a South African magazine, The Month, as well as a Swiss digital publication, Luxuria Lifestyle. She then went on to join the team at a leading business publication in Geneva, Bilan Magazine.

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