Luxury Society's selection of news articles that are not to be missed this week.

 

1. Ralph Lauren’s 2018 Game Plan Focuses on China, Digital and Wholesale Improvements

Expansion in China, a new e-commerce platform, evolving the product, increasing marketing spend and growing its international presence are key initiatives in 2018.

 

Read this on WWD

 

2. For Fashion Brands, 2018 Will Be the Year of the ‘Influencer Roster’

Hate them or love them, the Instagramming and unboxing mass of inspirational lifestyle gurus known as influencers are only becoming increasingly central to the marketing strategies of fashion and luxury brands in 2018.

 

Read this on Glossy

3. Balenciaga’s Billion-Euro Plan

Creative director Demna Gvasalia and chief Cédric Charbit on the changing luxury landscape — and why the phone charger is the new ballgown.

 

Read this on Financial Times

 

4. Mechanical Watches Almost Disappeared Forever. Here’s How They Didn’t

A concise history of timepieces, 1976 to 2000. 

Originally published by Joe Thompson in two parts on Hodinkee.

 

Read this on Bloomberg

 

Cover image credit: Ralph Lauren


About the author

Camille Lake

Writer , Luxury Society

Before joining the editorial team at Luxury Society, Camille worked with a South African magazine, The Month, as well as a Swiss digital publication, Luxuria Lifestyle. She then went on to join the team at a leading business publication in Geneva, Bilan Magazine.


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