For this year's Salon International de la Haute Horlogerie (SIHH) event, Luxury Society and its partner, luxury watch magazine Europa Star, met up with some of the watch industry’s most influential figures.
For this special series of « DNA » interviews - D for Discovery - N for Number - A for Action – François Bennahmias, CEO of Audemars Piguet, showcased the brand's latest timepiece, the Royal Oak Offshore, while revealing what he expects for 2018.
Video editing: Daniel Marques
Organised by the Fondation de la Haute Horlogerie (FHH), this year SIHH marks its 28th edition while taking place in the hub of fine watchmaking, Geneva, Switzerland . Six new luxury watch brands are joining this year's event, raising the number of exhibitors to 35.
Cover image credit: Audemars Piguet. Image: Royal Oak Offshore.