This week marks the start of the Salon International de la Haute Horlogerie (SIHH). The luxury watch industry has seen some positive growth in 2017, and this year, six new prestigious maisons including Hermès are taking part.
EVENTS
SIHH Celebrates Signs of Watch Industry’s Recovery
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Credit: This is the featured image credit
Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.
PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.
In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”
The Fondation Cartier pour l’Art Contemparain building in Paris
This week marks the start of the Salon International de la Haute Horlogerie (SIHH). The luxury watch industry has seen some positive growth in 2017, and this year, six new prestigious maisons including Hermès are taking part.
After years of a downward slope for the watch industry, the sector is finally seeing positive news as it begins to gain traction with a strong total value as digital retail and smartwatches continue to threaten its existence.
The first high-end watch show of 2018 will begin amongst a long-awaited bounce back for the industry and will include a first-time presenter. The Salon International de la Haute Horlogerie (SIHH) begins on Monday, Jan. 15 in Geneva, where French leather goods brand Hermés makes its debut as a presenter.
“The 28th edition of the SIHH is based on the founding concept of fine watchmaking,” said Fabienne Lupo, president of the SIHH, Geneva. “This has been our territory/DNA for 28 years, whereas other trade fairs may cover a broader spectrum.
“We are like a guild defending the interests of its members,” he said. “With the SIHH, we stage the grand annual summit for our segment, a global showcase for fine watchmaking, for our products, towards our distribution networks, our communication channels that has no equivalent elsewhere.
“Yes, we do indeed need to meet, to share, to touch and feel products. The human factor remains key in our business of high-end products.”
Watching growth
The SIHH show is happening during a positive time in the watch industry, after results in November revealed a 4 percent growth in one year.
According to SIHH, Swiss watch exports saw a total value of just below 2 billion Swiss francs, or $2.5 billion at current exchange. This is a 6.3 percent increase compared to November of 2016.
Another report supported the Swiss watchmaking industry growth, saying it has seen seven months of continuous export growth as of November 2017.
The positive export trend seen by watchmakers confirms that the horology industry is making a steady comeback and is recovering from declining sales. The recovery, however, is noted by the Federation of the Swiss Watch Industry to remain uneven.
Exports of Swiss watches have also grown 2.4 percent in the last 10 months, supporting this idea of recovery in most of the 30 key markets.
According to November’s Federation of the Swiss Watch Industry’s monthly report, the collective value of Swiss watch exports were more than 1.8 billion Swiss francs, which was about an approximate even exchange to the U.S. dollar at the time of the findings. This figure was up 9.3 percent over October 2016, furthering the category’s upward trend this year.
SIHH
New presenter Hermés will join Cartier, Montblanc, Audemars-Piguet, Jaeger-LeCoultre, Piaget, Van Cleef & Arpels and others as presenters in this year’s show.
SIHH will convene in Geneva for its 28th time, running until Jan. 19. A total of 35 watchmakers will be presenting products, undergoing CEO interviews as well as specialist talks, panel discussions and roundtables.
Image credit: SIHH. Image: SIHH gathers in Geneva for its 2018 show.
There will also be three virtual reality simulations, all relating to timekeeping and watchmaking.
Watch brands are looking to cater to younger consumers as well as older, as SIHH found that half of the high-end watch audience is less than 30 years old.
During the show, Montblanc is said to be revealing two models in for its Star Legacy collection among others, while Piaget will be showing off a collection of 1960s-themed watches. Piaget will also be showing off a new watch, considered to be the thinnest in the world.
SIHH will also be including new spaces as well as a redesigned entranceway for better foot traffic flow and new VIP lounges. As with last year, SIHH will also open the floor to the public after previously being an invite-only trade event.
Image credit: SIHH. Image: The watch industry bounces back for this year's SIHH.
“Over the past years, the SIHH has been expanding through a process of controlled growth,” Mrs. Lupo said. “The 2018 edition reflects this tendency in an edition brimming with new features.
“Whereas the salon had 16 exhibitors three years ago, that number has now risen to 35, with this year’s edition seeing the arrival of six new prestigious maisons including Hermès,” he said. “We have also conceived a new area, ‘the SIHH Live’ and an auditorium, set as a TV Studio that will act as a Hub, a networking place for exchanges and encounters.
“This will serve as a platform for all the exhibiting maisons with a comprehensive program and original content. The SIHH thus actively fosters ties and generates content.”
Cover image credit: Hermès
Article originally published on Luxury Daily. Republished with permission.
