For this year's SIHH event, some of the watch industry’s most influential figures showcased their brands’ latest timepieces in a series of interviews with Luxury Society, while revealing what they expect for 2018.


For this year's Salon International de la Haute Horlogerie (SIHH) event, Luxury Society and its partner, luxury watch magazine Europa Star, met up with some of the watch industry’s most influential figures.

Organised by the Fondation de la Haute Horlogerie (FHH), this year SIHH marks its 28th edition while taking place in the hub of fine watchmaking, Geneva, Switzerland. Six new luxury watch brands are joining this year's event, raising the number of exhibitors to 35.

For this special series of « DNA » interviews - D for Discovery - N for Number - A for Action – some of the watch industry’s most influential figures showcased their brands’ latest timepieces while revealing what they expect for 2018.


Audemars Piguet

François Bennahmias, the CEO of Audemars Piguet, spoke about the Royal Oak Offshore timepiece and how the brand prioritises its global team in order to drive its 2018 strategy.


Vacheron Constantin

The Swiss luxury watch brand exhibited its all-new FiftySix collection, while Laurent Perves, the CMO of Vacheron Constantin, explained how this year the brand will continue down the path of excellence, tradition and understatement.


Baume & Mercier

At this year’s event, Alain Zimmermann, CEO of Baume & Mercier showcased the Clifton Baumatic and revealed how the brand’s focus in 2018 will be on performance.


La Montre Hermès

The CEO of La Montre Hermès, Laurent Dordet, modelled the Carré H on his wrist while explaining how the brand’s mood of the year is all about playfulness.


Ferdinand Berthoud

Karl-Friedrich Scheufele, the President of Ferdinand Berthoud, presented the Chronomètre FB 1R.6-1 and spoke about how the brand will continue in its quest for precision.


Ulysse Nardin

This year, the luxury Swiss watch manufacturer is focusing on the Freak Vision in particular, which is the first automatic timepiece in this collection, as explained by Patrick Pruniaux, CEO of Ulysse Nardin.


Richard Mille

Richard Mille’s CMO, Tim Malachard, unveiled the brand’s latest timepiece, the RM 53-01 Tourbillon Pablo Mac Donough, and spoke about how Richard Mille is dedicated to passion in all the work they do.


Ralph Lauren Watch & Jewelry Co.

Guillaume Tetu, COO of Ralph Lauren Watch & Jewelry Co., introduced the Stirrup Mini, a new size in the Stirrup collection and how their watch division is putting emphasis on interchangeability in their designs.


Roger Dubuis

The luxury watch and jewelry brand’s CEO, Jean-Marc Pontroué, spoke about the launch of the new edition of the Excalibur Aventador S, and how Roger Dubuis will be all about vision in 2018.


A. Lange & Söhne

A. Lange & Söhne’s Director of Product Development, Anthony de Haas, presented 2018’s novelty watch, the Triple Split, as well as other timepieces created in homage to Mr. Walter Lange.



Davide Cerrato, the Managing Director of the Montblanc Watch Division, spoke about the vintage-inspired 1858 Geosphere in celebration of the brand’s heritage.


Video editing: Daniel Marques

Cover image credit: SIHH

About the author

Dino Auciello

Editor, International , Luxury Society

Dino Auciello is the International Editor of Luxury Society. Based in Geneva, Dino was previously Deputy Chief Editor of the Swiss business magazine, Bilan. He now manages the Luxury Society platform and creates content in the luxury field. Dino is also Head of Marketing & Communications at DLG, the parent company of Luxury Society.