With artificial intelligence becoming an increasingly integral part of peoples’ lives, brands can and should leverage this to better reach consumers, shares Baidu’s Charly Cai at the third Luxury Society Keynote 2017
EVENTS
[Video] Reaching Luxury Consumers With Artificial Intelligence (AI)
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Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.
PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.
In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”
The Fondation Cartier pour l’Art Contemparain building in Paris
With artificial intelligence becoming an increasingly integral part of peoples’ lives, brands can and should leverage this to better reach consumers, shares Baidu’s Charly Cai at the third Luxury Society Keynote 2017
While there have been countless Hollywood movies demonstrating the pitfalls of artificial intelligence (2015’s summer blockbuster Avengers: Age of Ultron comes to mind), the usefulness of such technology is undeniable.
Enter Baidu, China’s number one media platform and search engine. One of the nation’s biggest tech giants, the company has long gone beyond its traditional role and branched out into developing sophisticated digital solutions to everything from finding lost children and recovering kidnapping victims to providing consumers with a more seamless shopping experience.
At the recently concluded Luxury Society Keynote 2017 in Shanghai, Baidu’s Senior Key Account Director Charly Cai touched on these issues, as well as the untapped potential of artificial intelligence for luxury brands looking to better target the current generation of digital natives.
Watch the video below for Cai’s presentation.
Discover more videos from Luxury Society here.
[LSK 2017] Reaching Luxury Consumers With Artificial Intelligence (AI)
Editor, China, Luxury Society
Previously based in Singapore at luxury lifestyle publication Prestige, Lydianne now creates China-related content across a broad range of topics. Experienced in dealing with both brands and consumers in the luxury industry, Lydianne is also Marketing & Communications Director at DLG China.
