EVENTS

[Video] Achieving Record Exposure Through Social Media: A Four Seasons Hotels & Resorts Case Study

by

Lydianne Yap

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This is the featured image caption
Credit: This is the featured image credit

More than just a networking platform, social media now presents itself as a highly effective way for brands to reach their target audiences, shares Jocelyn Phi at the Luxury Society Keynote 2017

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

More than just a networking platform, social media now presents itself as a highly effective way for brands to reach their target audiences, shares Jocelyn Phi at the Luxury Society Keynote 2017

Social media has long been used as a channel for brands to carry out two-way conversations with their consumers. While this is seen as a useful tool across all industries, it is particularly relevant and important for those in the hospitality sector, where the main good being sold is customer service.

At the third Luxury Society Keynote in Shanghai, luxury hotelier Four Seasons Hotels & Resorts talked about how they leveraged social media to better enhance the entire consumer experience. Vice President of Hotel Marketing, Asia Pacific, Jocelyn Phi, shares more.

Watch the video below for Phi’s full presentation.

Discover more videos from Luxury Society here.

Lydianne Yap
Lydianne Yap

Editor, China, Luxury Society

Previously based in Singapore at luxury lifestyle publication Prestige, Lydianne now creates China-related content across a broad range of topics. Experienced in dealing with both brands and consumers in the luxury industry, Lydianne is also Marketing & Communications Director at DLG China.

EVENTS

[Video] Achieving Record Exposure Through Social Media: A Four Seasons Hotels & Resorts Case Study

by

Lydianne Yap

|

This is the featured image caption
Credit : This is the featured image credit

More than just a networking platform, social media now presents itself as a highly effective way for brands to reach their target audiences, shares Jocelyn Phi at the Luxury Society Keynote 2017

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

More than just a networking platform, social media now presents itself as a highly effective way for brands to reach their target audiences, shares Jocelyn Phi at the Luxury Society Keynote 2017

Social media has long been used as a channel for brands to carry out two-way conversations with their consumers. While this is seen as a useful tool across all industries, it is particularly relevant and important for those in the hospitality sector, where the main good being sold is customer service.

At the third Luxury Society Keynote in Shanghai, luxury hotelier Four Seasons Hotels & Resorts talked about how they leveraged social media to better enhance the entire consumer experience. Vice President of Hotel Marketing, Asia Pacific, Jocelyn Phi, shares more.

Watch the video below for Phi’s full presentation.

Discover more videos from Luxury Society here.

Lydianne Yap
Lydianne Yap

Editor, China, Luxury Society

Previously based in Singapore at luxury lifestyle publication Prestige, Lydianne now creates China-related content across a broad range of topics. Experienced in dealing with both brands and consumers in the luxury industry, Lydianne is also Marketing & Communications Director at DLG China.

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