Luxury Society’s selection of news articles that are not to be missed this week.
DIGITAL
What We’ve Read: Why Luxury Brands are Skipping Regional Watch Fairs and How AI is Changing Retail
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Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.
PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.
In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”
The Fondation Cartier pour l’Art Contemparain building in Paris
Luxury Society’s selection of news articles that are not to be missed this week.
1. Watch Brands Are Thinking Twice About Going to the Fair
Events like Salon QP in London, which once drew large brands and independents alike, now see exhibitor numbers falling as focus on retail locations grows.
Read this on The New York Times.
2. Luxury Brands Are Changing How They Operate Internally to React Faster to Customers
Luxury brands including Bottega Veneta, Theory and Rag & Bone are changing internal structures in order to make way for new digital and organizational initiatives that position to better compete in a faster-paced industry.
Read this on Glossy.
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3. Augmented Reality is Set to Transform Fashion and Retail
“At some point, we’re going to look back and think, how did we not have a digital layer on the physical world,” Greg Jones, director of VR and AR at Google, said at Shoptalk Europe.
Read this on Forbes.
4. Michael Kors Wants Customers to Feel Like They’ve Met Michael Kors
The luxury brand is relying on in-store personalized services to win customers back.
Read this on Bloomberg.
5. Luxury Travel Brands Can’t Afford to Be So Far Behind in Digital Engagement
Social profiles and websites are the new shop window. Luxury brands can no longer afford to see their digital presences fall so far behind the quality of their products and services.
— Samantha Shankman
Read this on Skift.
Cover image credit: Salon QP
Writer, Luxury Society
Before joining the editorial team at Luxury Society, Camille worked with a South African magazine, The Month, as well as a Swiss digital publication, Luxuria Lifestyle. She then went on to join the team at a leading business publication in Geneva, Bilan Magazine.
