Following a series of successful events across the globe, Luxury Society now presents its third keynote in Shanghai
EVENTS
Save The Date: Luxury Society Keynote 2017
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Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.
PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.
In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”
The Fondation Cartier pour l’Art Contemparain building in Paris
Following a series of successful events across the globe, Luxury Society now presents its third keynote in Shanghai
It was only a little over 30 years ago when China first started to implement economic reforms, opening its doors to the rest of the world. Once viewed as a developing market with a great deal of potential, China is now one of the fastest growing economies in the world, with an average annual GDP growth rate of 9.69 percent since 1989.
Now a mature market in its own right, the Middle Kingdom is a global economic powerhouse and boasts the most number of billionaires in the world (according to the 2017 Hurun Global Rich List, it is home to 609 of the planet’s 2257 known billionaires). Spending on luxury goods are, naturally, at a high. In fact, Chinese consumers buy more luxury products than those from any other country and account for almost a third of global sales of such items.
While Western brands have been increasingly successful at appealing to Chinese consumers, many challenges remain in reaching out to this market segment. Over time, whether due to technological advancements or changes in tastes and preferences, chasms have started to form between the luxury world and the growing base of consumers it is trying to reach. How can these gaps be bridged and worlds be brought closer together?
Find out all that and more at the 2017 Luxury Society Keynote in Shanghai, on November 29. For more information or details, contact us at [email protected]
Otherwise, mark your calendars and watch this space for more updates on the programme and speakers involved.
We’ll see you there!
Editor, China, Luxury Society
Previously based in Singapore at luxury lifestyle publication Prestige, Lydianne now creates China-related content across a broad range of topics. Experienced in dealing with both brands and consumers in the luxury industry, Lydianne is also Marketing & Communications Director at DLG China.
