Following a series of successful events across the globe, Luxury Society now presents its third keynote in Shanghai.
EVENTS
Luxury Society Keynote 2017 Returns To Shanghai
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Credit: This is the featured image credit
Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.
PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.
In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”
The Fondation Cartier pour l’Art Contemparain building in Paris
Following a series of successful events across the globe, Luxury Society now presents its third keynote in Shanghai.
From English label Burberry’s decision to replace its seasonal collections with buy-now-wear-now ranges that are available straight off the runway, to Italian fashion powerhouse Gucci’s recent move to ban fur from its future collections (starting Spring/ Summer 2018), it is clear that the luxury industry is going through a period of great change. Tried and tested marketing methods no longer work with today’s generation of consumers, and luxury brands are rapidly reshaping strategies to meet their demands.
If reports and studies are anything to go by, this phenomenon is the culmination of several factors. This includes everything from changing consumer demographics (read: millennials) to the rise of digital economies. “The industry has seen many changes over the years. Tastes and preferences are changing, and so are consumer habits. This has in turn caused a shift, and gaps are starting to form between brands and the audiences they want to reach,” notes Pablo Mauron, the Associate Publisher of Luxury Society.
It is with this in mind that Luxury Society launches its third Luxury Society Keynote conference in Shanghai. Titled Crossing the Chasm: Bridging Different Worlds, the 2017 edition of Luxury Society’s annual flagship conference focuses on the fissures that are forming between brands and their target clientele due to the changing times, and how marketers can work towards closing these gaps.
Speakers from top luxury brands like Four Seasons and Swarovski, as well as tech giants including Baidu, Alibaba, Tencent and Sina Weibo will offer their two cents on various topics ranging from targeting millennials to making use of creative technologies like augmented and virtual reality to reach an increasingly digitally savvy audience. “We are very excited for the third edition of the Luxury Society Keynote in Shanghai and are looking forward to an afternoon of sharing and mutual learning,” adds Mauron.
Here’s a sneak peek at some of the speakers and topics covered at this year’s keynote:
Reaching Luxury Consumers With Artificial Intelligence (AI)
By Charly Cai, Senior Key Account Director, Baidu
Building Awareness and Loyalty through WeChat
Elsa Wang, Head of Communications, Swarovski
Achieving Record Exposure Through Social Media: A Four Seasons Hotels & Resorts Case Study
Jocelyn Phi, Vice President, Hotel Marketing, Asia Pacific, Four Seasons
Generating Exposure: Opportunities for Luxury Brands
Lu Jia, East China Key Account Director, Sina Weibo
Targeting Millennials in China: A Montblanc Case Study
Pablo Mauron, Partner and Managing Director China, DLG; Associate Publisher, Luxury Society
Fireside Interview
Yu Xiao Ge, Founder, iDS Big Eyes (iDS大眼睛) and iSNOB
Unlocking the Power of Tmall for Luxury Brands
TBC, Alibaba*
New Era Approach to Digital Marketing Transformation Based on User Data Insights
Max Ren, Senior Product Manager, WeChat Advertising, Tencent Social Advertising
Well, you know what they say: Third time’s a charm. See you at this year's Luxury Society Keynote!
For more information about the event and ticket purchases, please visit this website. The event’s full programme can also be downloaded here. If you have any questions or need more details, do reach us at [email protected].
* More Information about speaker to be announced
Editor, China, Luxury Society
Previously based in Singapore at luxury lifestyle publication Prestige, Lydianne now creates China-related content across a broad range of topics. Experienced in dealing with both brands and consumers in the luxury industry, Lydianne is also Marketing & Communications Director at DLG China.
