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What We’ve Read: The World’s Most Valuable Watch Brand and Luxury Merges Europe with Asia

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Camille Lake

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Luxury Society’s selection of news articles that are not to be missed this week.

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

Luxury Society’s selection of news articles that are not to be missed this week.

1. What Is The World's Most Valuable Watch Brand?

Kantar Millward Brown's report ranks the world’s top 100 brands based on brand equity.

Read this on Hodinkee.

2. Western Luxury Brands Angle for Asian Exposure

Financial and aesthetic mergers are mingling the tastes of Europe and China.

Read this on Financial Times.

3. Snapchat Is Working With the Artist Jeff Koons to Create Augmented Reality Lenses

Snapchat partners up with pop culture artist Jeff Koons to integrate his scultpures into the app.

Read this on Adweek.

4. Luxury Brands Are Beating Mass-Market Brands Across Social Media

Fashion luxury brands generally tend to be ahead of travel brands in terms of marketing innovation and sophistication. We’ll continue to watch this space.

— Samantha Shankman

Read this on Skift.

Cover image credit: Rolex

Camille Lake

Writer, Luxury Society

Before joining the editorial team at Luxury Society, Camille worked with a South African magazine, The Month, as well as a Swiss digital publication, Luxuria Lifestyle. She then went on to join the team at a leading business publication in Geneva, Bilan Magazine.

RETAIL

What We’ve Read: The World’s Most Valuable Watch Brand and Luxury Merges Europe with Asia

by

Camille Lake

|

This is the featured image caption
Credit : This is the featured image credit

Luxury Society’s selection of news articles that are not to be missed this week.

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

Luxury Society’s selection of news articles that are not to be missed this week.

1. What Is The World's Most Valuable Watch Brand?

Kantar Millward Brown's report ranks the world’s top 100 brands based on brand equity.

Read this on Hodinkee.

2. Western Luxury Brands Angle for Asian Exposure

Financial and aesthetic mergers are mingling the tastes of Europe and China.

Read this on Financial Times.

3. Snapchat Is Working With the Artist Jeff Koons to Create Augmented Reality Lenses

Snapchat partners up with pop culture artist Jeff Koons to integrate his scultpures into the app.

Read this on Adweek.

4. Luxury Brands Are Beating Mass-Market Brands Across Social Media

Fashion luxury brands generally tend to be ahead of travel brands in terms of marketing innovation and sophistication. We’ll continue to watch this space.

— Samantha Shankman

Read this on Skift.

Cover image credit: Rolex

Camille Lake

Writer, Luxury Society

Before joining the editorial team at Luxury Society, Camille worked with a South African magazine, The Month, as well as a Swiss digital publication, Luxuria Lifestyle. She then went on to join the team at a leading business publication in Geneva, Bilan Magazine.

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